Marketing Assistant

Marketing Assistant

When I was in high school I loved writing, seeing live music, and all of the business aspects of the music industry. My dream was to become a music journalist and a promoter for bands. My plan was to graduate from high school, go directly into college, major in Journalism, and somehow come out the other end a successful writer for a magazine.

Some of those dreams came true in a sense while I was still a teenager. I wrote for websites, promoted my friends’ bands, and even went on the road with them a few times during summer vacations. I had some grand adventures. I also learned a lot about the music industry, marketing, and business in general.

The main problem was that I was never actually paid for any of the work I did. I put in long hours and was never compensated. As a result, it was completely unfulfilling and what I once enjoyed had ended in me being completely jaded and burned out. Because of this, I took a few semesters off after high school to collect my thoughts and figure out what I really wanted to do with my life.

During that time I helped my father grow his business. He is a consultant in the auto industry. A huge part of what his firm does is direct marketing. He also offers sales support for car dealerships. After awhile, I changed my mind about majoring in Journalism. Eventually I was drawn to the idea of working for a Marketing firm.

Studying consumer behavior, namely why people purchase the products they do, became insanely interesting to me. I made the decision to enroll in a Marketing program at a small private college.

I was lucky enough to go to a college that focused on creativity. Marketing programs are generally more focused on the stuffy business aspects of the sales process, but I was able to flex the creative muscles I always wanted to while I was in high school. I thrived and did very well in my Marketing classes.

A typical day in college revolved around creating ad copy for new products that myself or my professors dreamed up, creating market research surveys, and using Photoshop to create eye-catching ads for magazines.

My college required us to take a whole career preparation class. It involved teaching us how to search for jobs in the real world. They also helped us learn how to craft a stellar resume, cover letter, business cards, and letterhead.

While this did help in a sense, I honestly didn’t take the opportunity to reply to any of the job ads I looked up for class. It was essentially pointless because I didn’t know if I’d be living in the same area after graduation.

I am currently the Marketing Assistant at a consulting firm. It is much like the one that I helped my father run before I started my college education.

After graduation, a lot of my friends were completely shell shocked by the real world. Many of them were under the impression that having a degree qualified them to make a large salary. I worked a few lower paying jobs before taking on the one I have now. It took me a while to find this job, but I wasn’t nearly as selective as my friends were.

Gaining some industry experience before going to college really helped me adapt to the working world. College and work are similar in a lot of ways, particularly when it comes to social dynamics and deadlines. School can never truly prepare you for being out there on your own. College has a built-in safety net that the real world doesn’t allow for. It can take some getting used to.

Had I spent more time preparing for the transition from college to the real world, I think it would have been a lot easier. Having student loans stare you in the face is enough to crush your spirit and make you think a job search is futile. Having some money saved up certainly would have helped ease the transition for me.

The biggest mistake I made, even after taking three semesters off after high school, was going through college too fast. In the process, I racked up a lot of student loan debt. I really wish I would have given myself a few extra semesters to graduate. This would have allowed me to pay for more classes out of pocket. I could have taken on significantly less student loan debt.

This is a true story as told to JustJobs Academy, where you can find great career advice like how to know yourself both in and out of the office, and how to come to work prepared for anything. Visit to find more tips or a career interview in your desired field today.