4 days old

Web Personalization Lead

Reston, VA
  • Job Code
Sprint - Web Personalization Lead in Reston, VA
Date :
Address :
Location :
Reston, VA US
Req # :
Job Description :
Job Summary
This key role will own Sprint Digital's personalization strategy and DMP (Data Management Platform) execution. This individual will work closely with the web sales, digital media and care teams to understand key opportunities for personalization on Sprint.com and within our digital advertising ecosystem. This individual will map the overall personalization strategy into business requirements and ultimately execution. This role will be responsible for defining audience segments needed to deliver the appropriate, contextualized web and app experiences. The role is the preeminent expert at Sprint regarding our multi-brand DMP and directly collaborates with Marketing and IT at Sprint, Boost Mobile, and Virgin Mobile to ensure the DMP is properly enabled with the right first, second, and third-party data sets. This role interfaces with Sprint Vice President level resources on a regular basis to guide executive-level problem-solving regarding audiences for media buying, digital channel personalization (both app and web), and targeted campaign effectiveness.

This position is responsible for identifying overall web and app personalization strategy.

The ideal candidate will have the following skill and experience:
  • Deep knowledge of DMP functionality and capabilities
  • Ability to lead digital audience creation and execution efforts
  • Evaluate and prioritize business personalization use cases
  • Partner with MarTech implementation team and Analytics teams to determine 1st, 2nd and 3rd party data required to build audience segments and deliver on personalization use cases
  • Determine correct target audience for campaigns through thorough analysis of performance reports
  • Knowledge of 3rd party Data Onboarding platforms (such as LiveRamp)
  • Create cross-brand requirements for third party data that should be incorporated into the DMP
  • Understand the latest industry trends and use cases surrounding the use of the DMP
  • Shape enterprise data collection and management strategy for customer identity graphs
  • Knowledge of the ad buying marketplace including DSPs, bidders, and programmatic platforms
  • Passionate about data-driven marketing

This position is located in Reston, VA

Basic Qualifications
• Bachelor's degree and four years related work experience or eight years related work experience post high school

At Sprint, we’re more than just talk. We’ve changed the way people communicate, how they work and how they stay connected on the go. Sprint is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Behind every decision we make, there is a passion and drive to develop technologies to enhance and simplify our customers' lives.

Are you ready for the big time?
Sprint is a background screening, drug screening, and E-Verify participating employer and considers qualified candidates with criminal histories consistent with applicable law. EOE

Minorities/Females/Protected Veterans/Disabled.

Metro Area

US-DC-Washington/Metro, US-VA-Reston

Sprint is an  and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees’ backgrounds, talents and contributions are valued. Sprint reviews applications for employment without regard to the applicant's race, religion, color, creed, gender/sex, gender identity, national origin, genetic information, ancestry, age, citizenship, marital status, sexual orientation, protected veteran status, disability or any other classification protected by Federal, state or local law. Sprint is a background screening, drug-free workplace.

Equal Opportunity Employer/Disability/Protected Veterans

If you are a qualified individual with a disability or a disabled protected veteran and need an accommodation or accessibility assistance to apply for one of our positions, you may submit a request by sending an email to 
careers@sprint.com or by faxing your request to .

“Applicants have rights under Federal Employment Laws” 
; and the .


Posted: 2018-12-05 Expires: 2019-01-04

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Web Personalization Lead

Reston, VA

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