1+ months

VP, Journey Marketing

Queens, NY
  • Primary Location: United States,New York,Long Island City
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18041745


Position Summary:

The Communications and Digital Engagement team (C&DE) is a unit within Citis Digital Client Experience (DCX) organization, which oversees the end-to-end strategy, design and delivery of the digital client experience for Citis Global Consumer Bank.  C&DE is focused on being the best for our clients through improved communications education on card benefits and digital self-service capabilities. This includes engaging with customers through Digital Usage and Journey Awareness Marketing, Benefits Marketing, Loyalty Marketing, Servicing Communications and building out our Marketing Infrastructure.

This role will be part of the Digital Usage Marketing & Strategy team within C&DE; responsible for managing the digital communication of Citis Mobile App & Online Journey enhancements, and partnering with Digital Experience Journey Owners plus Marketing strategy/creative leads to develop and execute marketing plans that drive growth in Digital and Mobile Usage and deliver against annual goals.


  •    Define and present go-to-market strategy for new Mobile & Digital Journey enhancements and features, partnering with Digital Usage Strategy & Creative leads.
  •    Embedded in the Journey teams to lead Marketing efforts

    • Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams

    • Review marketing strategies, plans and creative with Journey leads at critical phases of process

    • Socialize Journey enhancement roadmaps and supporting customer research with the Digital & Mobile Usage team

  • Support Digital Usage team in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment

  • Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve.Proactive in identifying customer experience pain points and opportunities.

  • Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.

  • Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance (e.g. Deferred Deep/Smart Links, personalized marketing placements in App)

  • Ensure that projects are effectively planned, managed and monitored

  • Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.

  • Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership

  • Maintain library of User Interface visuals by Journey

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citis Mission and Value Propositionexplains what we do and Citi Leadership Standardsexplain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients and the publics trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.



  • Bachelor's degree required, MBA preferred

  • 7+ years Marketing experience on client or advertising agency side (account management); experience in financial services/FinTech preferred

  • Experience developing and executing marketing strategies across Digital and Mobile channels (Email, Paid Digital/Social, In App Marketing, Push Notifications, SMS, etc.)

  • Strong understanding of industry leading Digital / Mobile techniques to drive customer growth and engagement

  • Experience operating in an Agile marketing organization

  • Experience with analytics and marketing attribution

  • Excellent verbal and written communications skills

  • Strong project management and presentation skills

  • Thorough knowledge of the creative management process

  • Ability to work independently; passionate about winning and results oriented

  • Strong influencing skills, and ability to collaborate across multiple functions

  • Experience leading and delivering in a highly-matrixed organization


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Queens, NY

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Queens, NY

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