1+ months

VP Digital Acquisition Lead Analyst

Long Island City, NY 11101

Lead the operations and execution of Search Engine Marketing (SEM) campaigns for credit card and retail bank acquisitions, with an emphasis on managing the channels media, optimization, budgeting, testing and reporting processes. The candidate will be responsible for execution of account restructures that reflect best practice and business goals, identifying and supporting new channel opportunities, process improvements, and QA. This role will work closely with the rest of the Digital Channels team, the broader Citi digital acquisitions team, data science, risk, fraud, legal, and compliance teams, as well as Citis digital media agency and vendor partners. Strong cross-functional capability a must.

Key responsibilities include:

  • Work closely with agency and industry partners, including media and analytics teams, to ensure that they provide maximum value to Citi by delivering flawless execution and value-add strategic support to Chanel Acquisitions team.
  • Manage channel operations with line of business partners. Partner with internal control to ensure partner compliance to Citi terms and conditions.
  • Oversee execution of SEM account restructures, ensuring that channel best practices are adhered to and implementation is flawless and reflects business objectives
  • Own channel reporting outputs, ensure accuracy of measurement and that reporting adds value in practical insights and recommendations
  • Manage quarterly media budgets to ensure media investment is spent correctly and efficiently to deliver maximum value to the business, and that the team is billed and pays partners on time
  • Lead the tracking, testing, and QA of all SEM campaigns for the accuracy, functionality, and documenting as necessary to ensure flawless execution.
  • Manage oversight of the SEM channels compliance operations; ensure that the channel acquires and maintains required targeting, creative, and modeling compliance approvals

This role will require flexibility to meet evolving business needs. Completing the above tasks will require:

  • Utmost attention to detail and strong organization skills especially as it pertains to following legal and compliance guidelines
  • A keen sense of curiosity and willingness to ask questions that can drive positive change
  • Proactively looking for ways to improve existing processes to drive efficiencies
  • An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making
  • Working with key partners across the business including Cards and Bank product, marketing, martech, data science, legal, and compliance teams
  • Managing multiple projects across several agency and vendor partners, with the keen ability to facilitate projects to meet deadlines.


  • Strong digital marketing background, with acquisition experience highly valued (5-7 years)
  • Demonstrated knowledge of how the SEM ecosystem works, best practices and tactics leveraged, and ability monitor and make data-driven recommendations
  • An understanding of channel tracking and measurement capabilities
  • Previous hands-on experience with SEM campaign execution (either in house or agency) preferred
  • Previous financial services experience a plus, but not required
  • Analytic mindset and knowledge of test and learn best practices
  • Excellent attention to detail and organizational skills
  • Comfortable operating in a highly matrixed, complex environment
  • Effective communicator and ability to influence key stakeholders
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency


Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - US


Time Type :Full time


Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Citigroup Inc. and its subsidiaries ('Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE.

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Posted: 2020-01-08 Expires: 2020-03-08

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VP Digital Acquisition Lead Analyst

Long Island City, NY 11101

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