1+ months

VP, Conversions Process Management Lead

Queens, NY
  • Primary Location: United States,New York,Long Island City
  • Other Location: United States,Delaware,Wilmington
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18034354


About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citis Mission and Value Propositionexplains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients and the publics trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
ECM Marketing Upgrades and Conversions delivers business results for NA Branded Cards by driving back book engagement, integrating new product and features into conversions programs and enabling customer centric strategy.  The VP, Conversions Creative Development Lead is responsible for developing and executing existing cardmember marketing campaigns and offer strategies in support of the Upgrades and Conversions team which consists of Upgrades, Trade, Conversion and Natural Reissue programs.  This individual will be responsible for leading and working with cross-functional teams to drive key financial metrics and business initiatives for Citi Cards.  Understanding the business strategy and the ability to translate this information into executable marketing campaigns will be crucial to success in this role.  The role requires the ability to develop strong relationships in a complex matrix organization, in particular with our campaign partners in Product, Decision Management, Risk, Legal, MIM, Accounts Receivable, Control and Marketing Delivery channels (i.e., Direct Mail, CrM, Email, Account Online, etc.).  The   VP, Conversions  Process Management Lead will be required to have strong process/program, campaign and/or project management experience and will need to maintain extreme focus on details while managing multiple work streams simultaneously.  This individual will need to quickly adapt to change and have the ability to easily course-correct due to changes in business strategy.
Key Responsibilities:
  • Manage files and data required to execute Conversion campaigns in partnership with MIM and DM.
  • Manage criteria processing and supervise Product and Fee Bundle and Pricing Mapping.
  • Partner with MIM and DM to incorporate new targeting and segmentation models
  • Develop and enhance Natural Reissue Procedure Manual and other process related materials.
  • Work with Control and other Governing teams to align on required steps to have Natural Reissue Program executing campaigns on a regular basis.
  • Supervise pricing tagging and auditing to ensure accurate customer pricing rates as needed for disclosures.
  • Submit and review requests for campaign offer codes
  • Manage Technology project for Universe Expansion and Customer Centric developments
  • Work with cross-functional teams from technology, marketing, risk management, MIM, etc., to deliver increased opportunities.
  • Coordinate with various support teams on pricing updates and monitor the accurate implementation of those update including incorporation of new fields, data refreshes and timing of files
  • Partner with DM and Risk on universe expansion initiatives
  • Review program data to monitor trends and to determine opportunities for improvement 


  • Strong analytical skills and mindset with ability to drive strategic change.  
  • Strong campaign and/or project management experience with the ability to bring Agile techniques and discipline to delivering marketing programs. 
  • Proven experience in defining testing strategies and objectives. 
  • Strong business acumen and strategic thinker with ability to build effective partnerships across the organization. 
  • Ability to manage multiple work streams simultaneously and quickly adapt to change as business strategy continues to evolve. 
  • Hands on, pragmatic problem solver with ability to design solutions as well as anticipate problems and take proactive action.
Additional Qualifications:
  • 3-7 years of business experience
  • Bachelors degree required
  • Strategic, critical, franchise thinker
  • Strong analytic and financial acumen
  • Strong sense of accountability and decisiveness in a strong work ethic culture
  • Data-oriented, financial acumen with a business manager mindset
  • Leadership Competencies
  • Pragmatic problem-solver, forward thinker with independence of thought
  • Self-motivated with a passion to transform the Citi Cards business
  • Strong communication, presentation and influencing skills
  • Ability to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders
  • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi Cards franchise


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VP, Conversions Process Management Lead

Queens, NY

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