1+ months

UX Writer/Content Strategist - 73636BR

CVS Caremark
Burlington, MA 01805
**Job Description**

Aetna Digital's mission is to transform health and wellness via best-in-class digital and in-person experiences that engage people and motivate them to live their healthiest lives. We are responsible for executing this digital strategy by developing the product roadmaps and building the infrastructure and features that meet the needs of our business and exceed the expectations of the people we serve.

We have launched a major initiative to redesign, optimize and merge our disparate digital assets into a simpler set of cohesive and valuable experiences for our members. Our team is a startup-like business unit within Aetna, which is designing, building and delivering this new, integrated digital experience for our users. To achieve this, we've introduced new thinking, technologies and processes to our organization that allow us to adapt quickly to change, while allowing our team members to work autonomously, purposefully and to grow professionally.


Leveraging your expertise in Big Data, IoT, Native Cloud, Application Development, Machine Learning and Deep Learning, you will join a product team that is building disruptive cloud platform that will transform the healthcare industry and improve the lives of hundreds of millions of people. Aetna Digital is a highly energetic, highly collaborative team that operates as a startup within the Aetna Enterprise. We want you to bring your talent and expertise to drive the change the is desperately needed within the healthcare industry.

Come Join Aetna Digital!

**Fundamental Components**

Aetna Digitals growing design team is looking for an experienced Content Strategist or UX Writer to help demystify the complexities of health care for our users, motivate them to take smarter and healthier actions, and celebrate their successes with them. Were looking for a passionate, empathic person who can apply innovative approaches to helping people understand a wide range of health care subjects - whether its about insurance and benefits information or helping people take steps toward improved well-being.

Because were dedicated to empowering better decision making, you're familiar with recent trends and research around behavior change.

You have experience working on digital products (both web and native mobile apps), you like collaborating with product management teams and you understand the factors that drive feature prioritization.

You're comfortable working with multiple stakeholders in an enterprise setting, translating complicated business requirements into meaningful content experiences and you love problem-solving in cross-functional teams (Product, Research, UX, and UI).

Youre interested in contributing to the evolution of content strategy practices at Aetna Digital. You like optimizing processes, youre a lifelong learner and you can succinctly communicate the value of content and content strategy to your partners across the organization.

The most important prerequisite is your passion for doing the right thing. With an audience of 20+ million people that's expected to grow quickly, every decision you make will matter and you will have an impact.

Core Responsibilities

Execute on content strategy in support of larger organizational goals and objectives

Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital

Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users

Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement

Collaborate with our Accessibility team to design a content experience that meets or exceeds WCAG guidelines

Provide copy of varying fidelity levels to our UX and UI designers to facilitate testing and iterative design

Collaborate with marketing to create a seamless experience for users between products and contexts

Produce documentation like content models or copy decks that facilitate publishing or more efficient copywriting implementation

Author content in our publishing tools

**Background Experience**

6+ years experience working as a UX Writer or Content Strategist on digital products and services

At least 4 years experience working at the enterprise level (health care experience is a plus but not required)

Experience authoring in content management systems

An understanding of how metadata can be used for personalization, targeting and information management

A passion for language, and experience using it to influence behavior and promote change

An ability to create clear, concise and compelling content

Experience integrating brand voice into personalized or segment-driven content

Relentless attention to detail

Exceptional writing, editing and research skills

Experience working collaboratively with multiple teams (Legal, Compliance, Design, UX, Product, Engineering, Marketing)

Experience with Agile (especially SAFe) preferred, but not required

Experience creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

**Additional Job Information**

Dollar-for-dollar match up-to 5% of your 401(k) contributions!

Health care (HSA/FSA), dental, vision benefits, PTO

Gym / Showers

A top of the line MacBook Pro

Sit/stand desk

Free Parking (Burlington, MA office)

Aetna-sponsored refreshments, Friday lunches, etc.

Tuition reimbursement

Reimbursement also available for additional Certification, Training & Conferences


Bachelor's degree or equivalent experience

**Percent of Travel Required**

0 - 10%


Posted: 2020-10-15 Expires: 2020-12-19

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UX Writer/Content Strategist - 73636BR

CVS Caremark
Burlington, MA 01805

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