9 days old

U.S. Retail Bank, Customer Experience & Segment Strategy VP & SVP levels

New York, NY 10176
  • Jobs Rated
**We are looking for dynamic individuals to join our US Retail Bank, Segments & Products team!**

Our North America (NA) Consumer Banking division has over 30,000 professionals working together to provide consumers with credit card, retail banking, wealth management, small business, mortgage & payment products and services. Within NA Consumer Banking there are three primary product lines and multiple enabling functions. The product lines are US Retail Banking (USRB), US Branded Cards and Citi Retail Services. Enabling functions include but are not limited to Marketing, Digital, Analytics, Technology and Partnerships.

Within USRB, the Segments and Products team is responsible for designing and delivering differentiated and competitive value propositions to defined client segments. These segments include mass market, emerging affluent, affluent, small business and international personal banking. This team is also responsible for new product development, ongoing product enhancements and ongoing profitability management for deposit and payment products. The deposit and payment products include but are not limited to checking, money market, CDs, money movement and fund transfer capabilities.

Our Customer Experience and Segment Strategy roles are instrumental in the design, development and execution of key initiatives and strategies in driving Citis performance offerings for our defined client segments.

**Key responsibilities**

+ Plan, execute, manage and monitor segment team strategies and deliverables. Also define strategies to improve client experience and portfolio growth through assessing relevant customer, competitor, and industry insights

+ Create innovative solutions to evolve the segment lifecycle strategy

+ Work with partners across Bank, Investments, Cards, Wealth and Mortgage to ensure that analytics and operational dynamics are meeting the needs of client segments

+ Collaborate with business leaders across all channels including branch, call center and digital to ensure understanding of customer composition, interactions and impacts from a segment point of view

+ Advise and deliver insight and recommendations on innovative and exceptional initiatives for digital and in branch client experiences

+ Develop insights to inform programs to acquire multi-relationship customers

+ Manage overall segment definition and identify micro segments at Citi to determine how best to capture marketshare

+ Liaise with Finance and BP&A partners to set targets for key metrics and manage the overall profitability of the segment. Also perform ad hoc analytics on customer trends to inform strategy (in partnership with Decision Management)

+ Perform ongoing competitive benchmarking, leveraging third party research as well as key industry news. Additionally publish monthly report of trends, informing key focuses of future value proposition enhancements

+ Monitor key internal data points to understand client needs, e.g., NPS and Complaints data


+ 6-10 years of relevant experience; retail bank marketing, product, and/or segment programs

+ Proven track record leading cross-functional teams to define and achieve goals

+ Demonstrated analytical, project and process management skills

+ Ability to think strategically and tactically to deliver projects successfully and on-time

+ Demonstrated experience of uncovering and synthesizing disparate data and insights into frameworks to drive strategy

+ Intellectual agility and high degree of comfort with ambiguity. Also an innovative thinker with the ability to challenge the status quo and devise creative solutions to solve problems and overcome hurdles

+ Strong written and verbal communication skills, with the ability to confidently present to senior levels of the organization

+ Demonstrated influencing skills

+ In-depth knowledge of industry and competitor products/services


+ Bachelors degree/University degree or equivalent experience

+ Masters degree preferred

The positions can work from various Citi site locations. In addition it requires working in Citi's hybrid model which is a combination of working in office and remotely.


**Job Family Group:**

Product Management and Development


**Job Family:**

Product Management


**Time Type:**


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .

View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .

View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .

View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)


Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.


Jobs Rated Reports for Bank Teller

Posted: 2022-05-13 Expires: 2022-06-12

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U.S. Retail Bank, Customer Experience & Segment Strategy VP & SVP levels

New York, NY 10176

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