1+ months

Strategic Marketing Manager, Transformation Clinic

CVS Caremark
Wellesley, MA 02482
  • Jobs Rated
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**Job Description**

Dynamic, strategic product marketing Manager who has a passion for creating market-defining health experiences for women, seniors and those that suffer from chronic conditions. This role will leverage B2B strategies to support the launch of new products across the CVS Health Enterprise, including our Health Care business, Pharmacy Benefits Management business and Retail business.


**Fundamental Components**

Transformation is a division within CVS Health that was established to design and develop innovative products/services that can be leveraged across our business units to healthcare more intuitive, convenient and accessible for people.


Transformation Marketing is looking for an innovative Marketing Manager who is passionate about improving the health and wellbeing of individuals in categories like behavioral health, womens health, wellness and seniors. Were looking for someone who lives and breathes B2B marketing and is constantly inspired and excited by the ever-changing healthcare environment.


This role is responsible for the development and execution of B2B product marketing plans and support internal business with the channel strategies to drive awareness and adoption of clinical products and services.


This role is meant for a seasoned, omni-channel marketer that knows how to turn insights into marketing strategy, with a strong background in B2B marketing, digital, and B2C. This role is at the intersection of business stakeholders, users, product design and marketing. Being able to thrive and excel alongside highly dynamic, cross-functional teams across all of CVS Healths business units is critical to success.


**Responsibilities:**


+ Create campaign goals and objectives, and compile briefs to support execution and implementation with our internal/external creative agencies

+ Develop omni-channel acquisition marketing strategies that evolve through ongoing analysis

+ Create personas based on marketing insights and user research that will help drive adoption and continued engagement

+ Make channel acquisition plans and DTC/B2B strategies based on all available communication channels

+ Participate in UX/UI user testing and translate results into better marketing and app experiences

+ Develop, execute and monitor the marketing strategy and supporting CRM activities for continued engagement

+ Inspire those around you with how you work and treat others

+ Curiosity, humility and positivity are a must high output


**Background Experience**

7+ years of progressive experience in marketing or related field, focused on marketing strategy/execution

Demonstrated experience in B2B and B2B2C marketing strategy and execution

Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles a must

Experience in program, project, and vendor management

Bachelors Degree in Business, Marketing, Communications or other related field, or related experience

Previous clinical marketing experience plus, but not required


**Education**

Bachelor's degree or equivalent experience


**Percent of Travel Required**

10 - 25%


**Business Overview**

Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.


We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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Jobs Rated Reports for Marketing Manager

Posted: 2020-08-03 Expires: 2020-10-03

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Strategic Marketing Manager, Transformation Clinic

CVS Caremark
Wellesley, MA 02482

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