5 days old

Sr. Specialist, Marketing Communications

Abbott
Pleasanton, CA 94566

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

We are seeking an experienced, high-caliber Marketing Communications Specialist who will be responsible for executing campaigns across multiple channels and geographies to enable sales and build the Abbott Brand. This role’s success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to execute global plans.

Key Responsibilities:

  • Create and execute measurable, multi-channel communication strategies and sales enabling campaigns to support the commercialization of Abbott Heart Failure solutions.
  • Collaborate closely with peers in Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
  • Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.
  • Produce communication materials on time and on budget while using established department procedures and tools.
  • Assist in content strategy for specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
  • Assist in content strategy and development for digital channels, such as web, social, email and paid content marketing.
  • Liaison with specific geographies, such as Europe, Canada, Latin America and Asia Pacific, and provide direction to ensure consistent global messaging and strategy.
  • Act as primary lead for ad and promo regulatory reviews.
  • Manage inventory of all print and digital marketing materials according to compliance/regulatory requirements to support internal and external customers.
  • Perform other related duties and responsibilities, as assigned.
  • Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. 

    Experience Required:

    • 7+ years professional experience in marketing communications, advertising or other similar field within the Medical Device Industry or another regulated industry.
    • BA/BS degree required, preferably in Communications, Journalism, Advertising, Marketing, Public Relations, English or equivalent.
    • Proven track record of delivering measurable, successful multi-channel sales enabling communication campaigns.
    • Strong knowledge and experience with SEO, SEM and Social Media best practices.
    • Demonstrated project management experience.
    • Experience working in a highly matrixed and geographically diverse business environment.
    • Demonstrated ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies, and marketing automation teams.
    • Self-starter who takes initiative, is comfortable working in a fast-paced environment, and able to independently manage multiple projects towards aggressive deadlines.
    • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
    • Proficiency in Microsoft Office Suite.","title":"Sr. Specialist, Marketing CommunicationsDivision: CAHF Cardiac Arrhythmias & Heart Failure
      Travel: Yes, 10 % of the Time
      Medical Surveillance: No
      Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Posted: 2019-12-04 Expires: 2020-01-03

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Sr. Specialist, Marketing Communications

Abbott
Pleasanton, CA 94566

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