1+ months

(Sr.) Product Manager - Alinity c

Abbott
上海, Shanghai

Role Description

The Alinity Product Manager drives successful, sustainable marketing strategy and programs for our next-generation Alinity systems (including Always On) with a view to gain significant share in the core laboratory.  In this respect, it is a critical and visible role. 

  • The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance, both clinically and economically through our next generation Alinity systems.
  • Partners with regional/country teams to execute the area marketing plan for the Alinity franchise
  • Understands customer pain points, concerns and requirements and positions our solutions to address them
  • Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
  • Proactively engages internal colleagues and external partners as well as customers with hands-on approach
  • Helps regional/ country teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
  • Helps to ensure sales & marketing capability in the organization via providing trainings on product as well as sales & marketing
  • Helps to provide guidance and support for instrument evaluations, tender documentation preparation, development of proof sources etc
  • Facilitates communication from global and area, ensuring local sales teams are aware and familiar with the latest information
  • Understands voice of customers and communicates local market needs back to the organization

    Key Deliverables

    • Execution of marketing plan for the area
    • Competitive msaaging and objection handling
    • Day to day management and support of Alinity franchise
    • Development and rollout of messages, collaterals, sales tools
    • Developing evidence and proof sources to substantiate value proposition

      Success Measures

    • Achievement of franchise placements, revenue, profit and margin objectives
    • Achievement of successful execution and completion of marketing plan, on time and on budget, achieving agreed KPIs
    • Increase in Abbott market share via acquisition of competitors’ accounts

      Personal Characteristics / Behaviors

      • Has drive, energy and passion
      • Externally focused – curious about customers, competitors, technology, the marketplace and new marketing approaches / opportunities
      • Customer-driven mentality, representing their needs in all decisions
      • Tenacious and passionate to do the right thing for the customer
      • Proactively solves problems or challenges creatively
      • Results driven, brings solutions to the market with quality
      • Identifies and anticipates risks and creates contingency plans
      • Elevates issues, decisions and deliverables that might derail timelines quickly for resolution
      • Strong communication skills - can simplify the complex and explain to others
      • Manages & gains alignment with a range of stakeholders
      • Able to juggle multiple priorities, always keeping the highest-impact items as top priorities

        Education:

        Bachelor degree in life sciences, engineering or related technical discipline is a must. 

        Background requirements:

        • Prior experience in diagnostics is preferred.
        • Prior sales experience preferred
        • Prior marketing experience preferred
        • Must have demonstrated strong achievement in past work experience.
        • Fluency in English strongly preferred

          Travel

          • Up to 40% of time
            Job Family: Product Management
            Division: ADD Diagnostics
            Travel: Not specified
            Medical Surveillance: Not Applicable
            Significant Work Activities: Not Applicable

Categories

Posted: 2019-01-04 Expires: 2020-03-01

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(Sr.) Product Manager - Alinity c

Abbott
上海, Shanghai

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