18 days old

Sr National Market Research Analyst

Kaiser Permanente
Rockville, MD 20852
  • Jobs Rated

Responsible for driving voice of the customer into KP (external & internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.

Essential Functions:

- Provide analysis, coordination, and communication support to market research projects on a corporate office, regional, and interregional level.
- Support the analysis of market research results from regions, vendors, corporate office.
- Participate in and support the design of market research projects.
- Support the performance of in-depth, high level analyses on selected regional and national research projects.
- Support the development of effective communication of market research findings.
- Support the effort to identify new methodologies and trends in market research.
- Support the coordination of training seminars and interregional meetings for Program market research professionals.
- Support the interaction with vendors to ensure that projects are cost effectively implemented.
- Provide technical assistance to Program staff in the planning, execution, and analysis of market research studies.
- Perform simple to moderately complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
- Perform and investigates simple causal analyses.


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Sr National Market Research Analyst

Kaiser Permanente
Rockville, MD 20852

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Market Research Analyst
108th2018 - Market Research Analyst
Overall Rating: 108/220
Median Salary: $63,230

Work Environment
Very High
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