29 days old

Sr. Manager, Marketing Media Strategy - P172410_S1

Riverwoods, IL 60015
  • Job Code
    P172410_S1
\u003Cp\u003EAt Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers and is consistently awarded for both. \u003Cstrong\u003EWe\u0027re all about people, and our employees are why Discover is a great place to work. \u003C/strong\u003EBe the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.\u003Cbr\u003E \u003C/p\u003E\u003Cp\u003EWe are seeking a dynamic Senior Manager to lead the paid media team for the Discover Student Loans business. In this role, you will be accountable for managing marketing strategy and identifying best in class marketing partners, solutions and tactics to achieve business goals and objectives. This includes integrated marketing campaign development and execution for various channels such as Search (SEM), Social, Programmatic Display, Content, Online Video, Radio and TV. This role is responsible for media plan strategy and creative execution. Reporting to the Director of Marketing, you will also work with various internal cross-functional teams and multiple external vendors and agencies.\u003C/p\u003E\u003Cp\u003ESuccessful candidates will be qualified, experienced leaders who are both execution and strategically strong. Also, ideal candidates will be highly results driven with strong attention to detail, ability to work within tight timelines/ambiguous areas, curiosity/eagerness to learn and a balanced analytical mindset against a strong creative instinct. \u003C/p\u003E\u003Cp\u003EResponsible for managing digital marketing strategies, including paid media display, video, programmatic, social, and search. Utilizes analytical and Lean Six Sigma tools to drive process improvements. Optimizes customer experiences while managing costs and driving revenue.\u003C/p\u003E Responsibilities \u003Cul\u003E\u003Cli\u003ESuccessful candidates will be qualified, experienced leaders who are both execution and strategically strong\u003C/li\u003E\u003Cli\u003EIdeal candidates will be highly results driven with strong attention to detail, ability to work within tight timelines/ambiguous areas, curiosity/eagerness to learn and a balanced analytical mindset against a strong creative instinct\u003C/li\u003E\u003Cli\u003EManages, retains, and develop a team.\u003C/li\u003E\u003Cli\u003EAssess the cost efficiency of strategies and improves campaigns.\u003C/li\u003E\u003Cli\u003ELeverages data and information to drive insights. Improves website performance and understands customer experiences.\u003C/li\u003E\u003Cli\u003EAnalyzes industry, competitive, and customer data to develop business cases for marketing initiatives.\u003C/li\u003E\u003Cli\u003ENegotiates and manages agency and publisher partnerships. Manages expense forecasting and billing.\u003C/li\u003E\u003Cli\u003EDefines processes, training, communications, policies, and controls.\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E Minimum Qualifications \u003Cp\u003E\u003Cstrong\u003EAt a minimum, here\u0027s what we need from you:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor\u0027s Degree in Marketing, Business Administration\u003C/li\u003E\u003C/ul\u003E Preferred Qualifications \u003Cp\u003E\u003Cstrong\u003EIf we had our say, we\u0027d also look for:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EMaster\u0027s Degree in Marketing, Business \u003C/li\u003E\u003Cli\u003E8\u002B years of industry experience in a digital / paid media role with a proven track record of success in media/programmatic and account/project management space\u003C/li\u003E\u003Cli\u003EExperience managing strategy and execution at a media agency/trade desk or in-house/client side and working with various MarTech/AdTech partners (e.g. - DMP, Tag Management Solutions, Campaign Performance Tracking Solutions)\u003C/li\u003E\u003Cli\u003EAbility to effectively manage a team of 3-4 channel managers and successfully collaborate cross-functionally within a fast-paced growth environment\u003C/li\u003E\u003Cli\u003EMust possess expert level of understanding of digital landscape inclusive of search, display/programmatic, content, online video and paid social as well as a strong understanding of mass media channels such as radio and TV\u003C/li\u003E\u003Cli\u003EAdvanced knowledge required of all media campaign categories (Planning, Media, Technology, etc.) and strong interest in identifying tests to help accomplish goals\u003C/li\u003E\u003Cli\u003EGrowth-oriented, customer-centric strategic mindset who is able to work with vague requests to proactively problem solve and create efficiencies\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E \u003C/p\u003E \u003Cp\u003E The same way we treat our employees is how we treat all applicants - with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity \u0026 inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover. \u003C/p\u003E \u003Cbr\u003E\u003Cbr\u003E

Categories

Industry

  • Banking / Finance
Posted: 2019-11-13 Expires: 2019-12-13

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Sr. Manager, Marketing Media Strategy - P172410_S1

Discover
Riverwoods, IL 60015

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