9 days old

Sr. Customer Marketing Specialist

Honeywell
Atlanta, GA 30303

Design solutions to drive safe living and quality of life

The future is what you make it.
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\rWhen you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
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\rThat means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.
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\rWorking at Honeywell isnt just about developing cool things. Thats why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
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\rAre you ready to help us make the future?\r\r

This role will support Honeywell Building Technologies marketing transformation with execution of key campaigns and digital marketing activities for Honeywell Building Solutions. As the owner of core campaigns, you will work with the team to define go-to-market, marketing mix, personas and the customer decision journey. As well as managing the campaign end-to-end including measuring impact of end user activities. Working with the team leads for Digital you will be responsible for measuring and analyzing tactical KPIs such as email open and conversion rates, social engagement and strategic KPIs such as marketing generated revenue and ROMI. \r\r

The ideal candidate will have experience with emerging digital channels with a keen eye for creative driven solutions and have experience marketing to commercial end users.\r\r

Responsibilities:

  • 40% - Develop content for Americas marketing messages and presentations for meetings such as sales conferences, customer conferences etc. Work with the regional sales teams to establish a customer case study program
  • 15% Work with the regional teams to provide budget updates monthly
  • 20% Work with the Digital & Social Leader for HBS to provide monthly funnel tracking and top campaign ROMI tracking
  • 15% - Support awareness and drive engagement around Customer Marketing priorities which impact disparate parts of the organization through communications, discovering opportunities for wider dissemination of key messages and initiatives led out of the CM organization.
  • 10% - Conceive, develop and deploy communications campaigns in support of the Honeywell Building Solution business as a member of the global customer marketing team.

    YOU MUST HAVE

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    • Bachelor's degree\r\t
    • \t5 plus years of dedicated marketing experience with commercial end user marketing\r\t
    • \tKnowledge of entire digital marketing mix and tactics and how to align with business growth targets and marketing automation processes \r\t
    • \t3 plus years experience with PowerPoint, Adobe Experience Manager, Marketo and SFDC or similar tools\r\r

      WE VALUE

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      • Bachelor's degree in communications or marketing is a plus \r\t
      • \tProven track record in delivering measured results through planning, managing, executing broad based digital initiatives.\r\t
      • \tStrong writing, verbal and presentation skills \r\t
      • \tProject management skills\r\t
      • \tCreative solutioning the ability to understand business objectives and translate them into forward thinking campaigns\r\t
      • \tUnderstanding of brand guidelines and how to ensure projects bring the brand to life in inspiring ways.\r\t
      • \tAnalytic orientation\r\t
      • \tUnderstanding of agency capabilities and process\r\t
      • \tAbility to look beyond a single business unit or region. \r\t
      • \tAbility to work as a team in a matrixed organization, take direction and move forward.\r

        Additional Information
        • JOB ID: HRD93770
        • Category: Marketing
        • Location: 715 Peachtree Street, N.E.,Atlanta,Georgia,30308,United States
        • Exempt