1+ months

Sr Channel Marketing Manager

Cengage Learning
Temecula, CA 92589
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**.** **Do you dare to reinvent the future of education?** At Cengage, we're building a future where all learners can have the tools and confidence to achieve their goals. Cengages ed2Go unit is the industry leader in online learning for adults. With an ever-expanding catalog of continuing education courses and career training programs, we make it easy for educational institutions to jump-start or augment their existing learning programs with high-quality continuing education courses that are affordable and easy to use. Serving as a virtual college, we partner with over 2,000 top colleges and universities, offering the latest in instructor-led online courses from the top professionals in their fields. **Are we right for you?** We set the bar higher by bringing our unique talents and points of view to the table every day. We're curious and comfortable with change and are willing to take risks to transform education for the better. Most importantly, we put learning first with everything we do. We also offer a fun, challenging, and rewarding environment with the opportunity to work with some of the most talented people in our industry. Together, there's no limit to what we can imagine, create and innovate! **What You'll Do Here:** The Senior Channel Marketing Manager will be responsible for managing the execution of partner marketing programs, demand generation programs, and product and brand initiatives to support ed2gos academic and corporate strategic direction. This will include strategic and channel-focused marketing campaigns to generate and maximize revenue through new partner acquisition. Campaign ownership will also include execution for digital marketing campaigns, events, collateral, and training. This position will take direction from the Senior Marketing Communications Manager to lead the analysis of marketing initiatives, and support customer insights and research of our partners to inform marketing activities and will play a critical part in business development and channel growth. **Responsibilities** : + Develop and drive campaigns aimed at acquiring new corporate channel partners suitable for the products we offer. + Collaborate closely with product, marketing and sales to develop marketing programs, collateral, and sales enablement toolkits that drive value and revenue for the business. + Overseeing day-to-day channel operations. + Collect and analyze data to ensure efforts are aligned with opportunity and revenue potential. + Develop integrated and comprehensive marketing plans in support of key channel sales and marketing initiatives. + Drive collaboration with partners' marketing counterparts to plan, develop and execute agreed upon marketing and communications projects. + Regularly meet with sales, partners and product management to understand impact on current business and market trends and to ensure that programs meet their needs. + Provide timely and relevant channel-enablement communications, promotions and education. + Manage budget and provide accurate forecasting across a range of partner accounts. + Report impact of channel marketing activities, including determined KPIs and ROI. + Use internal and external customer feedback and performance data to optimize marketing mix and budget. + Help with management of channel marketing automation platform and other resources and tools. + Assist with conference planning and execution. + Manage communications to internal, B2B and B2C stakeholders. + Act as primary contact for PR/Communications/Partnerships for new partner acquisitions. + Supporting the marketing team with customer insights and research to inform marketing strategies. + Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines. + Stay abreast of current marketing trends, effective methods of digital communication/delivery and digital marketing tactics. + Complete other duties assigned to meet company goals. **Skills You Will Need Here:** + Bachelors degree or minor in Marketing, Business, Communications or related field + 7-9+ years experience in channel marketing, business development, digital, or brand marketing + Detail-oriented, accurate, and thorough + Experience maintaining a budget + Knowledge of proper English grammar and usage + Strong communication skills written and verbal + Strong understanding of user experience and working within a marketing automation platform and CRM + Familiarity with web analytics, key digital metrics, and reporting + Ability to prioritize tasks to deliver projects on schedule + Ability to multi-task + Proficient in Adobe Photoshop and InDesign, as well as Microsoft Office Suite or Microsoft Office 365 + Proficiency using Apple OS **Preferred Skills and Experience** : + Experience working in an e-learning or higher education environment + Experience in managing MDF or similar funding programs **Job Locations** _US-CA-Temecula_ **Posted Date** _2 months ago_ _(8/26/2020 4:14 PM)_ **_Requisition ID_** _2020-8696_ **_Job Function_** _Marketing_ Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengages EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

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Jobs Rated Reports for Marketing Manager

Posted: 2020-08-28 Expires: 2020-11-13

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Sr Channel Marketing Manager

Cengage Learning
Temecula, CA 92589

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