1+ months

Sr. Channel Marketing Manager

  • Jobs Rated

About Infor

Infor delivers end-to-end ERP and strategic edge applications that are integrated and delivered in a multi-tenant cloud. We believe that customers need industry-specific solutions and that one size does not fit all.

We are proud to serve more than 68,000 companies worldwide. Infor is a standalone subsidiary of Koch Industries, Inc., which has annual revenues of over $110 billion.

For more information visit www.infor.com

Position Summary

Infor is looking for an APAC Senior Channel Marketing Manager. This role is both strategic and hands-on, working with Channel and Alliance partners and Infor stakeholders including Infor channel sales, field marketing, product and industry, and the channel and alliances teams.

The Senior Marketing Manager will drive and support channel partners with marketing planning, MDF, campaign enablement, and marketing co-ordination and support. The ideal candidate will also work with Alliance partners on co-marketing campaign execution across Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Sri-Lanka, Australia, New Zealand and India.

Your Responsibilities Include

  • Support Channel Partners in Marketing Strategy and Planning: Support key channel partners in building out marketing strategies and plans in alignment with the go-to-market
  • Alliance Partner co-marketing: Partner with key alliances to co-market and drive and execute demand generation campaigns aligned to the GTM
  • Channel Partner Campaign Enablement, Support and Education: Train, and keep partners up to date on Infor, partner marketing systems, campaigns-in-a-kit, content, and brand guidelines to support and drive partners to execute campaigns to build pipeline
  • MDF and co-funding budgets: Track and report on allocated MDF to campaign and pipeline success including MQLs, qualified pipeline and bookings
  • Work with the corporate IPN (Infor Partner Network) team to keep updated on key partner initiatives, systems and programs, and update partners accordingly
  • Support joint-customer references: Work with partners to identify customer references, and align with the Infor reference team or an external agency to develop and publish the reference
  • Marketing communications: co-ordinate communications to channels and alliances including newsletters, webinars, events, press releases, corporate updates, content, etc
  • Project manage the annual partner conference and quarterly partner virtual days: Own the event(s) and in alignment with sales and alliance teams build messaging, agendas, co-ordinate speakers and content, set up the event platform (digital) or manage the venue logistics (offline), market the event, and overall full project management


    • Minimum of 10 years' experience in B2B Marketing roles with at least 5 years in channel marketing across South Asia and ANZ
    • Working in a SaaS Technology / Software company is preferred
    • Demonstrated experience developing strategic marketing plans in alignment to a business GTM; marketing planning and budgeting; and modern digital demand generation experience is essential
    • Working with, and advising partners at a senior level on marketing planning, enablement and investment is required
    • Track record working with Alliances and/or SIs on co-marketing planning and campaign execution is required
    • Event management experience for APAC events including planning, project management and hands-on execution
    • CRM, Marketo, Zinfi, Social27, or similar marketing and partner marketing systems is required
    • Excellent proven verbal, written, and presentation communications skills is essential
    • Ability to work at a fast-moving pace, with competing and multiple priorities, with multiple stakeholders with proven project management skills is essential
    • Working in a matrix organisational structure, and in a multi-national company with global systems and processes is preferable



Jobs Rated Reports for Marketing Manager

Posted: 2021-02-19 Expires: 2021-05-21

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