1+ months

Sr Brand Manager - Pediatric Innovation

Abbott
Columbus, OH 43215

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES:

  • Leads and directs all marketing activities for the assigned product line(s) or business including P&L responsibility.
  • Responsible for the development, management, and execution of strategies, innovation and tactical programs to effectively achieve commercialization, profit margin and business plan objectives.  
  • Directs and supervises a staff including one or more Product Managers and  Advertising/ Promotions Managers.
  • Additional responsibilities include development of innovation pipeline, long-term equity management, strategic business planning, forecasting, Adverting Promotions & Gratis (AP&G) budget management, financial analysis and project management.

    MAJOR RESPONSIBILITIES:

    • Responsible for directing all marketing activity associated with brand across HCP and Direct to Consumer channels of business.
    • Develop and provide strategic planning and commercial input to the development of the assigned product line. Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
    • Establish marketing strategies for product(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution including the activation of National TV and robust personal and non-personal HCPefforts.
    • Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace.
    • Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
    • Determine and manage the allocation of product budget to maximize ROI.
    • Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
    • Assess new indications and potential market expansion opportunities.
    • Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
    • Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product in a health care professional setting.   Manage promotional materials to establish product branding and messaging.
    • Present product and marketing programs to Sr. Management.
    • Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
    • Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

      ACCOUNTABILITY / SCOPE / BUDGET:

      Commercial Marketing- Responsible for multiple product lines and/or a significant business or product line. Incumbent is accountable for all aspects of managing the product line including P&L.  Actions and decisions can affect attainment of Therapeutic and Division financial goals and objectives.

      QUALIFICATIONS:

      Basic Qualifications:

      • 7-10 years of progressively responsible product management experience in either health care & Consumer packaged goods or OTC marketing
      • Financial and budget management experience and skills.
      • Demonstrated effective leadership competencies.
      • Demonstrated leadership and success in project management.
      • Proven ability to develop and execute complex strategic business plans.
      • Strong analytical skills including experience with financial models.
      • Knowledge of applicable regulatory standards and requirements for infant formula and nutritionals.
      • Strong communication and presentation skills.
      • Ability to collaborate with cross-functional teams to attain business objectives.

        Preferred Qualifications:

        • Education Requirements: BA/BS Degree in Marketing. MBA strongly preferred due to the business complexity and P&L responsibility of the position.","title":"Sr Brand Manager - Pediatric InnovationDivision: ANPD Nutrition Products
          Travel: Not specified
          Medical Surveillance: No
          Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Categories

Posted: 2019-12-06 Expires: 2020-02-05

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Sr Brand Manager - Pediatric Innovation

Abbott
Columbus, OH 43215

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