1+ months

Sr. Analyst Healthcare Marketing Insights

Tenet Headquarters
Dallas, TX 75201

The Sr. Analyst Healthcare Marketing Insights, is a key position in Tenet s shift to data-driven marketing. The person in this role is expected to bring the data to life for marketing decision making through consumer research, analytics, segmentation, profiling, and digital and traditional advertising effectiveness. The person should be able to tap into data system resources, possess critical thinking abilities, analyze and synthesize data into actionable data summaries and presentation and, most of all, able to seek and see how everything links to the overall marketing objectives. This individual should feel comfortable working cross-functionally within marketing teams and with other business units to appropriately access any and all kinds of data to answer marketing and business questions. The Sr. Analyst Healthcare Marketing Insights will report to the Consumer Insights Manager, Marketing and work in collaboration with the Sr. Analyst, Consumer Insights to drive marketing impact stories and compile data for analysis.

Marketing Analytics

  • Understands how to represent disparate data sets and information in clean and concise summaries.

  • Understands how to extract and manipulate data from many different sources to be able to consolidate and synthesize information to tell answer business questions, guide decision making, tell a story, let the information help drive understanding and actions that need to be taken.

  • Partner with CRM team, Marketing Automation team, Website team, media agency, digital agency, advertising agency, to provide actionable insights from research & data for optimal execution and messaging.

  • Within marketing, utilize Google analytics website data, media performance data, digital performance data, marketing responder data to assess marketing campaign component conversion success.

  • Develop marketing scorecards and performance reports for the field marketing and home office marketing KPIs (Marketing KPIs).

    Nice to have but not required:

  • Has a strong graphic sense and compelling use of relationships with colors and iconography to simplify visualizations into meaningful representations of past performance, future research and operational reporting.

    Business Analytics

  • Take the functional marketing data (traditional, digital, media, web, etc.) to assess marketing ROI impact on the business through encounter volume, patient population penetration (within given geographies), new market expansion (through new geographic territories), market share, etc.

  • Understand marketing ROI impact on multiple business unit access points Urgent Care brands, Micro-hospitals, physician/specialty care physician practices and acute hospitals.

  • Adequate understanding of how to effectively utilize de-identified patient data for strategic marketing analysis.

  • Develop marketing scorecards and performance reports aligning with the overall operational business strategic KPIs (Business KPIs).

    Stakeholder Relationship & Management

    • Work with marketing partners to understand business objectives. Craft research & analytical data summaries based on these objectives. Work with Consumer Insights Manager and Consumer Insights Sr. Analyst to review & communicate findings with marketing partners at the corporate home office and in the field (hospital and physician marketing teams across all markets.)

    • Know how to be a communication liaison between traditional marketers and more data-centric individuals in other departments such as IT, Business Development and Clinical Analytics.

    • Interact and coordinate extensively with all levels of employees at the home office and across multiple locations.

    • Build and maintains solid relationships with external vendors to facilitate the timely delivery of reliable data.

    • Understand how to work with and effectively communicate and collaborate with multiple functional marketing teams at the home office social media, communications, web, integrated marketing communications, CRM, email, digital, and creative.

    • Understand how to work with and effectively communicate and collaborate with the hospital marketing field teams - 20 different markets across the US.

      Functional Skills

      • Understand appropriate use of third party data.

      • Understand appropriate use and scope of all marketing touchpoint data traditional advertising & media, digital advertising & media, prospect conversion, email performance, Google Analytics data, web performance data.

      • Collect, validate, collate and clean quantitative data

      • Manipulate data, flat files and raw information into cohesive data sets for interpretation

      • SQL skills to tap into and pull relevant data

      • Use disparate pieces of data to draw conclusions and recommendations

        Qualifications:

        Education/Experience

        • Educational requirements: Bachelor s Degree in Marketing Research, Statistics, Analytics or related major
        • Master s Degree in related field preferred but not required
        • 3-5 years of experience in an analytics role
        • Retail, CPG, travel, hospitality and/or healthcare industry experience preferred
        • Experience with Excel & Powerpoint required
        • Experience with querying tools such as SQL required
        • Experience with visualization tools such as Tableau and/or Cognos required

          Knowledge, Skills, Abilities

          • A blend of abilities including building and managing relationships and creative thinking
          • An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
          • A proactive servicing approach and a strong sense of urgency to respond to matters on time
          • A collaborative style which engenders the respect of others
          • An active listener with exceptional oral and written communication skills
          • A team player who gains value in actively participating as a team member across various disciplines and organizational levels
          • Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

            Personal Attributes

            • Authentic- Has deep integrity and holds personal and professional values consistent with Tenet s mission, vision and values
            • Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
            • Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
            • Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a common touch to relate comfortably and effectively with people at all levels
            • Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
            • Professional Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
              Job: Marketing
              Primary Location: Dallas, Texas
              Facility: Tenet Headquarters
              Job Type: Full-time
              Shift Type: Days

              Categories

              Posted: 2019-12-09 Expires: 2020-02-07

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Sr. Analyst Healthcare Marketing Insights

Tenet Headquarters
Dallas, TX 75201

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