1+ months

Social Advertising Manager - 1910656

ADT
Aurora, CO 80012
!*!
Company Overview:

The ADT Corporation (NYSE: ADT) is a leading provider of security and automation solutions in the United States and Canada for homes and businesses, people on-the-go and their network. Making security more accessible than ever before, and backed by 24/7 customer support, ADT delivers same-day service and live answer within seconds in customer operations, helping customers feel more safe and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 17,500 people throughout North America. More information is available at www.adt.com.
  
Position Summary:  

ADT is seeking a goal oriented and highly motivated Manager, Social Advertising to join the marketing organization. You will be responsible for developing and executing social media ad campaigns to direct the prospects journey down the funnel leading to customer acquisition for lead generation. You will segment target audiences, track ad bids, conduct A/B tests of ad copy and creative, and optimize campaigns for success. Advanced knowledge of Facebook ad manager is preferred but the right candidate can also have advanced experience with Google Ads or other digital platforms. You will work closely with our creative team to produce scalable content that converts. This role will report to the Director of Social Media and Creative services and will work very closely with the social media and creative team on developing and optimizing campaigns and creative for both brand and lead generation efforts.

Responsibilities: 

  • Execute paid social media campaigns for Facebook and Instagram.
  • Optimize campaigns within budget and maximize conversion with main goal being Lead Generation.
  • Manage campaigns to ensure that they are continually improving and growing. 
  • Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns.
  • Understand the business to be able to build robust audience segments with strategies to convert.
  • Constantly analyze results and experiment with changes to find success and grow volume.
  • Own budget requests, forecasting, and reporting for the companys advertising on Facebook and Instagram.
  • Monitor daily campaign pacing and performance to maximize effectiveness and efficiency of your ad campaigns.
  • Stay abreast of Facebooks and Instagrams ever-changing advertising product offering and implement new ways to scale the lead generation of these networks.
  • Work with analysts, designers, and the broader social team to develop cutting edge social media campaigns.
  • Work in parallel with other teams including product marketing and marketing analytics.
  • Lead as a critical thinker using data and make sound decisions, even with incomplete information/under pressure.

!*!
Company Overview:

The ADT Corporation (NYSE: ADT) is a leading provider of security and automation solutions in the United States and Canada for homes and businesses, people on-the-go and their network. Making security more accessible than ever before, and backed by 24/7 customer support, ADT delivers same-day service and live answer within seconds in customer operations, helping customers feel more safe and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 17,500 people throughout North America. More information is available at www.adt.com.
  
Position Summary:  

ADT is seeking a goal oriented and highly motivated Manager, Social Advertising to join the marketing organization. You will be responsible for developing and executing social media ad campaigns to direct the prospects journey down the funnel leading to customer acquisition for lead generation. You will segment target audiences, track ad bids, conduct A/B tests of ad copy and creative, and optimize campaigns for success. Advanced knowledge of Facebook ad manager is preferred but the right candidate can also have advanced experience with Google Ads or other digital platforms. You will work closely with our creative team to produce scalable content that converts. This role will report to the Director of Social Media and Creative services and will work very closely with the social media and creative team on developing and optimizing campaigns and creative for both brand and lead generation efforts.

Responsibilities: 

  • Execute paid social media campaigns for Facebook and Instagram.
  • Optimize campaigns within budget and maximize conversion with main goal being Lead Generation.
  • Manage campaigns to ensure that they are continually improving and growing. 
  • Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns.
  • Understand the business to be able to build robust audience segments with strategies to convert.
  • Constantly analyze results and experiment with changes to find success and grow volume.
  • Own budget requests, forecasting, and reporting for the companys advertising on Facebook and Instagram.
  • Monitor daily campaign pacing and performance to maximize effectiveness and efficiency of your ad campaigns.
  • Stay abreast of Facebooks and Instagrams ever-changing advertising product offering and implement new ways to scale the lead generation of these networks.
  • Work with analysts, designers, and the broader social team to develop cutting edge social media campaigns.
  • Work in parallel with other teams including product marketing and marketing analytics.
  • Lead as a critical thinker using data and make sound decisions, even with incomplete information/under pressure.

Categories

Posted: 2019-02-27 Expires: 2019-12-11

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Social Advertising Manager - 1910656

ADT
Aurora, CO 80012

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