1+ months

SENIOR WEB ANALYST

University of Washington
Seattle, WA 98104

SENIOR WEB ANALYST

Req #: 173987
Department: SCHOOL OF MEDICINE
Job Location: South Lake Union
Posting Date: 01/15/2020 
Closing Info: Open Until Filled 
Salary: Salary is commensurate with qualifications and experience.  
Shift: First Shift 
Notes: As a UW employee, you will enjoy generous benefits and work/life programs. 
For detailed information on Benefits for this position, click here.
 

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a Great College to Work For for six consecutive years.

The School of Medicine has an outstanding opportunity for a Senior Web Analyst.

The Senior Web Analyst will drive value by defining and optimizing data collection strategies and structure for our consumer websites and marketing campaigns utilizing Google suite of analytics tools and Customer Relationship Management (CRM) tools. This position develops tools to derive information critical for leadership decision making in the dynamic health care market.  This position works closely with front end engineers to ensure tracking methodologies and structures are implemented in a repeatable and optimized workflow. The ideal candidate loves to dig into data and is an analytics expert who is adept at translating data into insights and uncovering and communicating key takeaways in an understandable way.

This position requires a high attention to detail and with a results oriented approach.  This role requires understanding best practices in developing analytics strategies and reports that support the needs of website performance and marketing communications reporting.  The role requires balancing the need for change with making change happen in a positive manner.

This position is critical for UW Medicine.  We have moved to become much more data focused in our work, developing and reviewing key performance analytics that measure effectiveness and return on investment in our digital campaigns and products.

This position requires working closely with product management and business stakeholders primarily in the Strategic Marketing and Communications team to realize tracking and reporting needs.  Deep knowledge of Googles Analytics, Tag Manager, and Datastudio reporting tools is needed to generate one-time reports as well as dashboards for stakeholders to independently track Key Performance Indicators (KPIs).

Analytics oversight:
  • Define reporting tag structure and requirements that enable complex reporting of website KPIs focused on acquisition, engagement and conversion.
  • Work closely with web team to provide implementation requirements for Google Analytics, Google Tag Manager, and Google Datastudio.
  • Present analysis and insights in a clear and concise manner to team members and other stakeholders.
  • Work collaboratively with cross-functional teams to define reporting requirements for the UW Medicine website.
  • Work collaboratively with marketing strategy team, other SMC colleagues and our marketing and media buying agencies, to help build, analyze and develop dashboards around KPIs and related metrics for service line marketing, brand and related campaigns.
  • Support marketing strategy teams primary KPI, which is to drive patient acquisition and retention, through thoughtful reporting using one-time reports as well as customized dashboards for reoccurring reporting needs that integrate data from both Google Analytics and our CRM tool.
  • Watch KPI performance daily to identify trends and potential issues.
  • Work closely with web development to ensure new feature releases are tracked and reportable.
  • Establish a process and reporting method for A/B experimentation of features and configurations that determine their impact.

    Understanding business questions that drive reports:
  • Listen to business questions and reporting requirements to create one-time reports and dashboards that provide data driven answer that aid in business decisions.

    Presentation of findings and reports:
  • Work closely with product management and stakeholders to present data driven findings and trends.
  • Identify any negative trends with short and long term impacts through visualization.


    MINIMUM REQUIREMENTS
  • Bachelors degree.
  • At least 5 years of experience applying data analysis and visualization techniques including at least 2 years of experience with Google Analytics, Google Tag Managers and Google Datastudio.
  • Understanding data warehouse concepts and experience building and working with data from different sources
  • Proficient with SQL and Tableau
  • Hands-on experience with A/B experimentation design, execution and evaluation
  • Excellent listening, verbal and written communication skills
  • Ability to create structured performance reports for key stakeholders and leadership
  • Strong analytical skills and ability to identify trends and make data-driven decisions, including monitoring, analyzing and reporting on campaign and website performance
  • Ability to create, implement and maintain dashboards of key success metrics
  • Ability to drive and manage change, forge strong relationships and problem solve
  • Comfortable challenging convention, but flexible enough to adjust when necessary

    Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.

    CONDITIONS OF EMPLOYMENT
    The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

  • Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

    The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

    The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or dso@uw.edu.


    Categories

    Posted: 2019-12-05 Expires: 2020-02-14

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    SENIOR WEB ANALYST

    University of Washington
    Seattle, WA 98104
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