5 days old

Senior Professional, Marketing Strategist

Humana
Boston, MA 02133
Description About the jobAt Humana, we put our partner and customer experiences first. That said, the Humana Employer Group Marketing team is investing in a best-in-class communication technology (Salesforce - Marketing Cloud) to create second to none experiences for our broker partners as well as employer/member customers. In this role, you will ultimately be responsible for owning an experience (new sales, renewals, operations, etc.) and the results you generate because of it (increased sales, higher retention, improved experience). You will work cross-functionally to guide marketing communications from conception to launch by connecting the technical and business worlds.The role is titled Senior Professional, Marketing Strategist. The ideal candidate should be comfortable with marketing technologies and the concept of marketing campaigns and journey design. In order to be successful in this position, you would need (or be able to quickly develop) a general understanding of how health insurance works and, more specifically, be (or quickly get) familiar with the processes involved in selling Employer Group insurance including an understanding of the roles agents, brokers, consultants and employers play in the commercial health insurance space. You will work with creative and prolific marketer, engineers, designers, copywriters, etc. to help design and develop communications that improve the insurance industry. Responsibilities Key Responsibilities + Work with Sales and Operations to identify marketing/communication opportunities that improve agent engagement, new sales, renewing sales, or operational experience with our customers + Provide recommendations for how to solve business objectives using Marketing Cloud, details on recommended communication channels, data, frequency, message and outcomes + Support the creative and copy design process with internal or external agencies to bring your marketing communications strategy to life and prepare for build + Support the development of requirements needed to have partners successfully build journeys in Marketing Cloud, Sales Cloud, or any other dependent application + Support change management prior to the launch of any communication with stakeholders to ensure the potential benefits, risks, and responsibilities + Iterate and improve the performance of previously launched Marketing Cloud journeys Minimum qualifications: + Bachelor's degree in business, marketing or related field + 2+ years of professional experience in a large company + 1+ years of experience building marketing campaigns and/or using marketing tools + Deep-sense of curiosity about marketing, technology, health insurance, and analytics Preferred qualifications: + MBA in business, marketing, or related field + 2+ years of health insurance experience in either marketing, sales, or product + 2+ years of experience with Salesforce Sales Cloud, Marketing Cloud, or other marketing tools + Knowledge of and experience in deploying digital products in an agile framework + Track record of working independently to drive projects to completion in a matrixed environment + Located in Louisville, Chicago, or Boston Scheduled Weekly Hours 40 About Us Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms when and where they need it. Our employees are at the heart of making this happen and thats why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first. Equal Opportunity Employer It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailbox_tas_recruit@humana.com for assistance. Humana Safety and Security Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailbox_tas_recruit@humana.com to validate the request. <>

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Posted: 2020-03-23 Expires: 2020-04-22

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Senior Professional, Marketing Strategist

Humana
Boston, MA 02133

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