1+ months
2018-06-042018-09-19

Senior Manager, Market Insights

Abbott
Shanghai, Shanghai

Core Job Responsibilities:

Strategic Insight through Understanding of the Business Environment

  • Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/HCP behavior
  • Effectively communicates insights from primary and secondary research, as well as affiliate field visits
  • Consolidates insights from multi-country studies to inform global strategies
  • Is the voice of the customer in brand, innovation and market expansion strategy development and decision-making
  • Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making

    Market Research Methodologies and Design

    • Conducts all research studies in alignment with Division and brand strategies
    • Understands market research design and implications for decision-making
    • Applies the correct approach to research design for specific phases within the product development cycle
    • Identifies sound approaches to research based on the hypotheses and situational constraints
    • Interprets research findings and synthesizes them into actionable business insights
    • Continually explores new methods and suppliers in order to bring the latest thinking and most effective decision support to the Division

      Market Research Project Management
      • Develops and executes plans and objectives for specific market research projects
      • Negotiates with external vendors and internal brand teams to identify, produce and interpret relevant data
      • Identifies and uses appropriate methods and channels to communicate findings
      • Prepares and presents market research findings to HQ Marketing, affiliate and Innovation staff

        Awareness, Utilization and Integration of Secondary Data Sources

        • Demonstrates expertise with international secondary data sources, such as Euromonitor, Nielsen and IMS
        • Synthesizes data from multiple sources to address complex business questions
        • Enhances primary research with appropriate use of secondary data

          Financial – Manage Market Research Budgets
          • Monitors and manages market research activities within budgeted constraints
          • Responsible for market research budget for assigned brands projects
          • Responsible for managing monthly accruals for assigned projects

            Skills Requirements: 

            Communication and Team Work

            • Ability to communicate and present information in a variety of ways – both written and oral to a wide range of audiences.  Comfortable with interaction at various organization levels, both internally and externally, including HQ Marketing, senior management, and affiliate
            • Ability to work effectively in a team environment.
            • Interest in and sensitivity to working in a culturally diverse environment.  Excellent listening skills.  Strong customer focus.

              Project Management

              • Demonstrated organizational, self-management, teamwork, communication (oral & written), problem solving, analysis, creativity, and prioritization skills.
              • Ability to manage multiple projects simultaneously.  Maintain flexibility in prioritizing and processing requests. 
              • Ability to meet deadlines.  Flexibility to accommodate worldwide time zones, as required. 

                Technical Skills

                • Demonstrated analytical skills
                • Attention to detail and high quality output.
                • Open to suggestions and constructive feedback.
                • Adherence to data integrity and confidentiality of information.
                • Good working knowledge of Microsoft Office (Excel, PowerPoint, Word)
                  Job Family: Marketing Support
                  Travel: Not specified
                  Medical Surveillance: Not Applicable
                  Significant Work Activities: Not Applicable

Categories

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Senior Manager, Market Insights

Abbott
Shanghai, Shanghai

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast