1+ months

Senior Manager, Market Insights

Abbott
Shanghai, Shanghai

Core Job Responsibilities:

Strategic Insight through Understanding of the Business Environment

  • Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/HCP behavior
  • Effectively communicates insights from primary and secondary research, as well as affiliate field visits
  • Consolidates insights from multi-country studies to inform global strategies
  • Is the voice of the customer in brand, innovation and market expansion strategy development and decision-making
  • Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making

    Market Research Methodologies and Design

    • Conducts all research studies in alignment with Division and brand strategies
    • Understands market research design and implications for decision-making
    • Applies the correct approach to research design for specific phases within the product development cycle
    • Identifies sound approaches to research based on the hypotheses and situational constraints
    • Interprets research findings and synthesizes them into actionable business insights
    • Continually explores new methods and suppliers in order to bring the latest thinking and most effective decision support to the Division

      Market Research Project Management
      • Develops and executes plans and objectives for specific market research projects
      • Negotiates with external vendors and internal brand teams to identify, produce and interpret relevant data
      • Identifies and uses appropriate methods and channels to communicate findings
      • Prepares and presents market research findings to HQ Marketing, affiliate and Innovation staff

        Awareness, Utilization and Integration of Secondary Data Sources

        • Demonstrates expertise with international secondary data sources, such as Euromonitor, Nielsen and IMS
        • Synthesizes data from multiple sources to address complex business questions
        • Enhances primary research with appropriate use of secondary data

          Financial – Manage Market Research Budgets
          • Monitors and manages market research activities within budgeted constraints
          • Responsible for market research budget for assigned brands projects
          • Responsible for managing monthly accruals for assigned projects

            Skills Requirements: 

            Communication and Team Work

            • Ability to communicate and present information in a variety of ways – both written and oral to a wide range of audiences.  Comfortable with interaction at various organization levels, both internally and externally, including HQ Marketing, senior management, and affiliate
            • Ability to work effectively in a team environment.
            • Interest in and sensitivity to working in a culturally diverse environment.  Excellent listening skills.  Strong customer focus.

              Project Management

              • Demonstrated organizational, self-management, teamwork, communication (oral & written), problem solving, analysis, creativity, and prioritization skills.
              • Ability to manage multiple projects simultaneously.  Maintain flexibility in prioritizing and processing requests. 
              • Ability to meet deadlines.  Flexibility to accommodate worldwide time zones, as required. 

                Technical Skills

                • Demonstrated analytical skills
                • Attention to detail and high quality output.
                • Open to suggestions and constructive feedback.
                • Adherence to data integrity and confidentiality of information.
                • Good working knowledge of Microsoft Office (Excel, PowerPoint, Word)
                  Job Family: Marketing Support
                  Division: AN Abbott Nutrition
                  Travel: Not specified
                  Medical Surveillance: Not Applicable
                  Significant Work Activities: Not Applicable

Categories

Posted: 2018-06-04 Expires: 2018-12-28

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Senior Manager, Market Insights

Abbott
Shanghai, Shanghai

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