9 days old

PRODUCT MARKETING MANAGER

Danaher
Marlborough, MA 01752
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Help us improve access to life-changing therapies that can transform human health

We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.

Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.

What you'll do

The Global Product Marketing Manager will be an integral part of the GE Lab Filtration team, responsible for developing and executing multi-channel product marketing initiatives. This dynamic individual will collaborate across cross-functional teams to contribute to the overall growth of the global business. The role will contribute to Lab Filtration portfolio growth by executing product marketing plans, including new product development & current portfolio initiatives. He/she will also help develop qualitative & quantitative customer insights.

Develop multi-channel marketing initiatives for Lab Filtration, focusing on Environmental Monitoring & Digital Enablement

  • As a member of the global marketing team, serve as a brand representative, understanding, supporting and communicating our multi-brand strategy in every aspect of our global marketing.
  • Generate market insights through market research including VOC feedback, monitoring and participating in industry activities.
  • Understand and communicate customers€™ values and needs and for the product/service offering
  • Support business decisions with market research and information focused on the industry, portfolio performance and the competitive landscape.
  • Research, identify and develop unique digital tools and customer interfaces


    Create and implement tactical marketing activities

    • Execute marketing strategy in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, and R&D
    • Assess portfolio competitiveness and drive clear product positioning via tactical execution through channel and content format
    • Analyze customer segments, competitor analysis, industry trends, market opportunities and sales funnels.
    • Manage processes and programs to increase customer awareness, preference and purchase intent (e.g., lead generation campaigns)
    • Support product application studies, projects, and collaborate closely with R&D and product management teams to execute content (e.g. application notes)
    • Develop and launch marketing content for new product introductions and support existing portfolio through collaborations with Product Management, R&D, regional commercial and marketing teams
    • Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required
    • Monitor and report metrics and operating mechanisms to ensure achievement of business objectives (e.g. web channels, asset utilization, etc)


      Who you are

      • Bachelor€™s Degree in Marketing, Business Administration, or related business field.
      • 4+ years of experience in marketing, product marketing or related field in the life sciences
      • Excellent oral and written communications skills
      • Strong analytical and process skills
      • Team oriented €“ ability to work well with globally diverse, cross-functional teams
      • Innovation €“ ability to develop/execute on new ideas through collaboration
      • Strong drive and ability to work independently and run projects in collaboration with cross-functional teams
      • Ability to travel both domestically and internationally (up to 20% of working time)


        Desired Characteristics

        • Aware of and comply with the Cytiva Quality Manual, Quality Management System, Quality
        • Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
        • Complete all planned Quality & Compliance training within the defined deadlines
        • Identify and report any quality or compliance concerns and take immediate corrective action as required€¢ MBA or Master€™s degree in Marketing, Business Administration
        • 5+ years of experience in marketing, product management or consulting
        • Healthcare and biopharmaceutical product/industry acumen
        • Marketing experience in market & customer insights, product commercialization and branding


          Who we are

          Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you€™ll feel right at home here. If you€™re flexible, curious and relentless, you€™ll belong. If you are excited about a global culture, this can be the place to further your career.

          Want to know more? Take a look at our Instagram, Twitter and LinkedIn pages!

          Cytiva is a 3.5 billion USD global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to help us improve access to life-changing therapies that transform human health. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.

          As part of the Danaher family of companies, our work at Cytiva is supported by a global science and technology innovator. In addition to Danaher€™s unrivaled leadership training and professional development programs, our relationship also provides expanded career opportunities across industries and brands. Together, we are united by a shared purpose: Helping Realize Life€™s Potential.

          Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The €œEEO is the Law€ poster is available here.","industry":"Biotechnology

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Jobs Rated Reports for Marketing Manager

Posted: 2020-05-21 Expires: 2020-06-20

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PRODUCT MARKETING MANAGER

Danaher
Marlborough, MA 01752

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