1+ months

Product Marketing Lead, Home Solutions

Humana
Boston, MA 02133
Description The Product Marketing Lead Develops, directs, and executes the go-to-market approach for a significant product or product category. The Product Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. Responsibilities Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. Humana is building a best-in-class Marketing organization to drive profitable growth supporting the Home Solutions business segment, which is bringing care to the patients home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our Home Solutions organization is in the midst of a significant growth strategy that requires not only acquisition of new customers/patients but also the engagement and retention of current customers/patients. The suite of Home Solutions assets is continuing to refine through partnerships, acquisition and innovation, and has the opportunity to position the company uniquely in service of seniors living with chronic conditions. This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities to win with those segments and redefining the care experience. The Home Solutions Marketing team is looking for an experienced and passionate Product Marketing Lead who is hyper customer focused with an ability to understand complex business models, and develop marketing strategies that drive desired business outcomes. Youll be responsible for developing market-resonating value propositions; position new care models, products, and experiences; and create messaging and campaigns driving behavior change. This role reports to the Director, Home Solutions Marketing. In this role you will: + Lead the development and execution of marketing strategies that support the Home Solutions segments overall objectives with a clear focus on product and engagement marketing + Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams + Drive the development of product marketing deliverables, including value proposition, product positioning, audience and attitudinal/belief/motivation/needs-based segment targets, and customer benefits + Develop deep understanding of consumer insights related to this space; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team + Translate complex care products, models, and experiences into simple, creative, and impactful product communications that connect with and motivate behavioral change among key target audiences + Leverage Behavioral Economics biases and segmentation models to create targeted offers that drive better results; employ test and learn methodologies for rapid iterations + Establish and track key performance indicators and consistently report outcomes to key stakeholders + Lead by example by emulating behaviors consistent with the new ways of working and Humana values Required Qualifications + Bachelors Degree + At least 6+ years of building and executing highly impactful product marketing strategies + Experience in Financial Services, FinTech, Healthcare, HealthTech, Technology, Professional Services, or CPG + Positive track record of driving customer engagement with new products, services, and/or experiences + Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications + Persuasive story teller who has demonstrated the ability to communicate effectively with senior leaders; executive presence + Expert knowledge and use of marketing frameworks + Ability to identify actionable insights and translate them into winning marketing strategies + Strategically oriented, resourceful, influential, critical thinker + Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes + Strong bias for results + Problem solver + Able to travel up to 20% of the time if located outside of Louisville Preferred Qualifications + MBA from top school + Agile working model experience Additional Information Location: Louisville, Chicago, Boston, OR Washington, D.C. Scheduled Weekly Hours 40 About Us Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms when and where they need it. Our employees are at the heart of making this happen and thats why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first. Equal Opportunity Employer It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailbox_tas_recruit@humana.com for assistance. Humana Safety and Security Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailbox_tas_recruit@humana.com to validate the request. California Residents If you are a California resident and would like to review our California Consumer Privacy Act (CCPA) Policy click here: CA Resident Privacy Policy <>

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Posted: 2020-09-11 Expires: 2020-11-08

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Product Marketing Lead, Home Solutions

Humana
Boston, MA 02133

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