1+ months

Product Marketing Advisor

CVS Caremark
Boston, MA 02133
**Job Description**

As the Product Marketing Advisor, you will be responsible for executing and supporting plans to help improve sales channel, overall marketing process and managing the pipeline opportunities that come through the product team.

You will handle the planning and coordination of all product marketing efforts touching the sales teams by segment and the calendar for external direct client activities. This role will require you to use your marketing experience to approach all work through a marketing lens for the product marketing needs including:

- Managing how each product plugs into sales channel activity

- Defining how individual products are prioritized for the client-facing calendar

- Managing key sales channels that are critical for communication

- improving strategic proposals process and segment-specific needs for product portfolio

This role is critical in helping enable and execute on the marketing plans for our entire product portfolio. It will help support collaboration within the PBM Marketing team, product commercialization and sales operations.

**Required Qualifications**

* At least 5 years of B2B marketing experience that includes segmentation, customer-centric approach, business analysis, brand/business building, marketing mix development and content marketing

**Preferred Qualifications**

* Experience developing and/or executing on marketing plans that rely heavily on sales teams for selling effort

* Outstanding interpersonal skills, including listening, verbal and written

* Strong critical thinking skills with an ability to develop and put into action sound business plans that achieve objectives

* Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization.

* Ability to schedule people, tasks or projects and to develop realistic action plans given time and resource constraints

* Health care experience and understanding, PBM and Clinical experience a plus

* Experience working on demand generation plans

* Experience with Strategic Proposals content and process


* Bachelors Degree is required

* Masters degree is preferred

**Business Overview**

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.


Posted: 2020-07-06 Expires: 2020-08-22

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Product Marketing Advisor

CVS Caremark
Boston, MA 02133

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