18 days old
2018-06-052018-07-05

Principal Social Media Copywriter

Capital One
McLean, VA
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  • Job Code
    capitalone2-R47660
  • Jobs Rated
    47th
Company Capital One

Job Title: Principal Social Media Copywriter

JobID: capitalone2-R47660

Location: McLean, VA, 22106, USA

Description: McLean 1 (19050), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Principal Social Media Copywriter



Capital One is seeking an energetic, precise copywriter who has a passion and avid understanding of the specific demands of social and digital media to conceptualize and produce best-in-class creative. You will be confident, comfortable, and able to rise to any challenging brief with a keen eye for detail and deliver sharp engaging copy. In short, you will love the power of words, storytelling, and appreciate brevity. You’re ready to take the next step and become a passionate member of a growing creative team.



This role requires complete self-assurance as well as initiative to seek out new social trends and incorporate them into every digital channel to influence consumers and promote brand loyalty. This role will work collaboratively with an art director where you will conceive, articulate, and create best-in-class copy to promote business goals and messaging for Capital One lines of business and our Always On brand. You are a team player and a self-sufficient multi-tasker who brings original approaches and innovative ideas to all social channels including but not limited to Facebook, Instagram, Twitter, Snap Chat, Pinterest, LinkedIn and YouTube.



Essential Job Duties:



+ Understands that the creative brief is a unifying document that identifies the important key benefits for a campaign or launch and is essential for answering the “why”

+ Develops fantastic creative concepts and fresh social media posts, content, stories, and blogs

+ An acute understanding of Facebook, Instagram, Twitter, Snap Chat, Pinterest, LinkedIn and YouTube platforms

+ Understands the goal(s), audience, and message of a campaign and can create short-form copy and content across all social media platforms

+ Ensures all content is on-brand, consistent in terms of personality, tone of voice, style, quality, and is optimized for ultimate user experience

+ Maintains a strong understanding of marketing, story-telling and advertising principles

+ Researches, writes, edits, and proofs all levels of copy produced by the team and cross-functioning teams

+ Maintains awareness of the latest industry trends in social media, digital, print, and broadcast

+ Becomes a part of an innovative, results-oriented culture that promotes openness, teamwork, mutual trust, positivity, and respect



Job Requirements:



+ Excellent written, verbal, and interpersonal communications skills

+ Can think creatively, strategically, and deliver tactically

+ Ability to adapt writing style to fit the brand’s voice, tone, and audience

+ A persuasive and confident approach to creativity

+ Technical knowledge and understanding of social media platforms

+ A strong portfolio that includes exceptional copy examples for social, digital campaigns, print, and broadcast

+ The understanding that copy and design support each other and truly tell a compelling story together

+ Meticulous attention to detail

+ Great presentation skills, both internally and client-facing that express your ideas clearly

+ Experience in creating best-in-class content using words and images to engage core audiences

+ Effective and efficient project management and organization skills

+ The ability to manage multiple deadlines and content schedules

+ Ability to improve quality results by evaluating and identify work process improvements

+ A brand word wrangler and message whisperer

+ Someone who can connect with the team and our target audiences

+ A writer of all things

+ A marketing and advertising ink slinger, magician, and word wizard



Basic Qualifications:



+ Bachelor’s degree or military experience

+ At least 5 years of work experience in communications and creative writing

+ At least 5 years of work experience writing copy for social media, digital, print, and multimedia brand experiences

+ At least 3 years of work experience with social media platform features, functionality, and ad units



Preferred Qualifications:



+ Masters degree

+ 3 years of brand and agency experience in a Copywriter role

+ 1 year of financial industry experience



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



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Principal Social Media Copywriter

Capital One
McLean, VA

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McLean, VA

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Social Media Manager
47th2018 - Social Media Manager
Overall Rating: 47/220
Median Salary: $101,460

Work Environment
Very Good
15/220
Stress
Very High
200/220
Growth
Good
70/220
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