1+ months

Principal Marketing Associate, Brand Strategy (Small Business Card Marketing)

Capital One
Richmond, VA
West Creek 8 (12080), United States of America, Richmond, Virginia

At Capital One, were building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Principal Marketing Associate, Brand Strategy (Small Business Card Marketing)

Capital One, a Fortune Magazine 100 Best Companies to Work For, is seeking an innovative and passionate Principal Marketing Associate to deliver breakthrough marketing strategies that elevate our Small Business brand to #1 in the marketplace.  This role will lead integrated marketing strategies that will flex muscles of traditional brand strategy, channel marketing, content development, experiential marketing and influencer-based executions.


  • Analyze business results, marketplace trends and data-driven consumer insights to inform new product / feature positioning, claims, branding and marketing strategy
  • Manage marketing campaigns from concept to launch, inclusive of strategy development, test design, campaign platform, integrated channel strategy, budget, and performance metrics
  • Partner with cross-functional stakeholders including product, design, PR, media and other channel leads to integrate campaigns across relevant channels
  • Collaborate with analyst teams to understand total business performance, identify new opportunities and adjust marketing / testing strategies
  • Influence internal decision makers and key stakeholders with formal recommendations and informal networking through excellent communication

Associate should bring: 

  • Experience leading marketing and brand strategy efforts in large organizations
  • A curious mindset with a passion for delivering bold, innovative marketing strategies
  • An understanding of the marketing funnel and how to optimize it at each stage across a variety of marketing channels (eg: direct mail, digital channels, content marketing, social media, print, radio, television).
  • Experience managing creative teams and agencies
  • A proven ability to manage multiple projects simultaneously
  • Solid communication skills with experience conveying ideas to end users, leadership and partner teams alike

Basic Qualifications

  • At least 5 years of marketing experience
  • At least 5 years leading brand strategy and/or product marketing
  • At least 5 years leading large-scale integrated marketing campaigns

Preferred Qualifications

  • 5+ years of experience in financial services marketing
  • MBA, Marketing Specialty

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


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Principal Marketing Associate, Brand Strategy (Small Business Card Marketing)

Capital One
Richmond, VA

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