6 days old

Point of Care Marketing Director

Norwood, MA 02062

+ Lead and develop the marketing team, towards goal achievementand professional development.

+ Responsiblefor the achievement of growth goals of all the product lines.

+ Define and execute the marketing strategy for all the productlines for all market segments.

+ Develop market research towards to gain full understanding ofthe market dynamics in terms of customer, competitors and trends, related withthe portfolio products.

+ Design, create, develop and deployed all the marketing tools toproof and communicate POC value proposal to the different market segments,using different channels: Digital Marketing, KOL, financial simulators, whitepapers, testimonials, reference sites, etc.

+ Manage all the product lines during the different stages of thelife cycle.

+ Deployed and communicate the marketing to the sales force.

+ Implementprocesses such as MTA/MBR, and FCST for the different product lines.

+ Identifyand implement corrective actions according to sales performance, to ensureachievement of the objectives.

+ Ensurecompliance with and implementation of approved policies and objectives.

+ Defineand communicate the pricing strategy.

+ Developthe communication plan for the different audiences, according to the strategy.


+ Bachelor s degree in a relevant field and 8 years of experiencein Marketing in healthcare industry.

+ Prior leadership experience with teams of more than 5.

+ Ability to set goals, objectives, tactics and overall productportfolio strategy

+ Ability to identify growth opportunities and forge businesspartnerships

+ Ability to analyze trends in the healthcare industry andoperationalize them into business models

+ Ability to plan,forecast, and market products at all stages of the product lifecycle


**Organization:** Siemens Healthineers

**Company:** Siemens Healthcare Diagnostics Inc.

**Experience Level:** Experienced Professional

**Job Type:** Full-time

**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

**Pay Transparency Non-Discrimination Provision**

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

**California Privacy Notice**

California residents have the right to receive additional notices about their personal information. To learn more, click here at https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html .


Posted: 2020-03-23 Expires: 2020-04-23

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Point of Care Marketing Director

Norwood, MA 02062

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