14 days old

Personalization Program Strategy Manager

CVS Caremark
Woonsocket, RI 02895
**Job Description**

The Personalization Program Strategy Manager will be responsible for identifying, developing and executing customer and category growth opportunities through the use of relevant and personalized marketing strategies. You will need to have a passion for looking at program performance metrics, identifying opportunities for improvement and leading a cross functional team to execute test and learn plans to grow performance. In this role, you will play an integral role in both expanding capabilities within existing programs and identifying new ways for CVS to connect with our customers.


- Identify and develop innovative and out-of-the-box personalization strategies to test across customer cohorts and category strategies, this may include new communication approaches, cadence strategies, offer strategies, methods of offer delivery, new external partnerships, etc.

- Lead analytical, hypothesis driven approach to growing personalization programs. Live and breathe data, analytics and industry findings to develop test & learn approach to new concepts.

- Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement.

- Lead the development and management of cross-channel contact strategy, ensure we are delivering relevant communications with every touch point that are supporting key objectives across customer and category strategies, including integration with broader Enterprise marketing strategies.

- Partner with resources across the organization to build 1:1 personalization strategies against identified opportunities --these strategies will include the use of all vehicles and all channels e.g., direct mail, email, in-store offers, digital, etc Size and scope personalization program and category opportunities, which should include a business case, a path to growth, an execution plan, and partnership buy-in.

- Develop a rich understanding of the CVS Health customers needs and motivations - as well as the role CVS Health can serve in meeting these needs.

- Key partner in the integration of personalization programs and new technology and capabilities.

- Develop plans to test new functionality and identify opportunities to leverage capabilities to address key meet the unique needs of our customers.

- Understand the key drivers or performance and continually identify plans to mitigate any risk.

**Required Qualifications**

5+ years experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment.

**Preferred Qualifications**

Outstanding strategic thinking and analytical skills.

Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans

Must have a passion in reviewing performance metrics and identifying new concepts to improve

Strong ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact.

Proven ability to work across multiple simultaneous projects with high time demands, and deliver impactful and mistake-free work product

Experience in utilizing personalized marketing vehicles to influence customer behavior solid understanding of financial and operational functioning of targeted marketing vehicles

A passion for understanding and meeting the needs of the customer

Strong leadership skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact.

Flexible and can tolerate ambiguity and still operate effectively

Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization.

Demonstrated high level of competency in working cross-functionally

Demonstrated capability to deliver work and provide positive leadership in fast-paced, multi-project team-oriented environment


Bachelor's Degree is required. MBA preferred.

**Business Overview**

**Its a new day in health care.**

Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nations premier health innovation company. Through our health services, insurance plans and community pharmacists, were pioneering a bold new approach to total health. As a CVS Health colleague, youll be at the center of it all.

We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com . Please note that we only accept applications for employment via this site.

If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.
Posted: 2019-10-31 Expires: 2019-11-30

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Personalization Program Strategy Manager

CVS Caremark
Woonsocket, RI 02895

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