12 days old

Payor Brand Marketing Director

CVS Caremark
Woonsocket, RI 02895
**Job Description**

As the Director of Payor Brand Marketing & Strategic Sales Support, youll be responsible for driving B2B awareness of CVS Caremarks ability to manage pharmacy costs and engage members to improve health outcomes. We are looking for a dynamic marketing leader who will help refine CVS Caremarks brand image and messages, and lead the way to greater visibility and awareness of our differentiated value proposition. The ideal candidate will have deep expertise in B2B brand and communications strategy; be able to craft targeted, compelling and persuasive company and solution narratives; and be skilled in the development of all forms of media to engage clients, prospects and industry thought-leaders and influencers.


SOME OF YOUR RESPONSIBILITIES WILL INCLUDE:

- Helping to develop value stories, integrated marketing strategies (e.g., the value of product bundles) and other customized narratives that demonstrate the value the company brings to clients and their members


- Using market research, competitive intelligence and client feedback to help build novel payer insights; prioritize messaging and craft compelling, market-specific content to show how CVS Health can help clients meet their business goals


- Developing marketing and communication initiatives to support the Sales teams, engage prospects and consultants, and drive brand awareness, consideration and preference


- Providing strategic consultation into the RFP process, working with proposal team and sales leaders, with a focus on strategic responses and Executive Summaries aligned to value story messaging


- Keep abreast of competitor positioning, campaigns and advertising


You will assist with the development of the PBMs value story and image, so a collaborative team mindset and the ability to build consensus in a cross-functional environment is required.Creativity as well as understanding of the PBM business is essential. Your ability work closely with both Sales and Product teams to develop integrated and differentiated marketing strategies is critical. This role requires pairing a solid understanding of the CVS Health products and differentiation with deep client insights, to effectively communicate the value of CVS Health for payors and payor-facing teams for specific market segments. Were looking for someone with experience in strategy, execution, B2B content creation, and translating client insights into actionable plans. The ability to effectively navigate a matrixed organization and the motivation to measure impact are keys to success in this role.


**Required Qualifications**

* 7+ years of experience in marketing or communications in the B2B space

* Willingness and ability to travel up to 15%


**Preferred Qualifications**

* PBM/healthcare experience is preferred

* Outstanding written and verbal business communication skills

* Ability to tailor a compelling message to a target audience and to communicate in simple, everyday language to deliver a story that is memorable and motivating

* Experience building sales collateral, creative assets and other marketing content

* Proven experience working with sales teams and sales enablement

* Individual who thrives in a high intensity environment with multiple and competing priorities


**Education**

* Bachelor's degree in Marketing, Communications, Journalism, or related field is required;

* Masters Degree is Preferred

* Equivalent work experience may substitute.


**Business Overview**

**Its a new day in health care.**


Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nations premier health innovation company. Through our health services, insurance plans and community pharmacists, were pioneering a bold new approach to total health. As a CVS Health colleague, youll be at the center of it all.


We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.


CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com . Please note that we only accept applications for employment via this site.


If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.
Posted: 2019-10-31 Expires: 2019-11-30

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Payor Brand Marketing Director

CVS Caremark
Woonsocket, RI 02895

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