4 days old

MARKETING OPERATIONS SPECIALIST

University of Washington
Seattle, WA
  • Job Code
    172939
UW Human Resources

MARKETING OPERATIONS SPECIALIST

Req #: 172939
Department: UW BOTHELL - ADMISSIONS
Job Location: UW Bothell
Posting Date: 10/07/2019 
Closing Info: Open Until Filled 
Salary: Salary is commensurate with experience and education 
Shift: First Shift 

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years. 

The University of Washington Bothell is one of the most dynamic public universities in the state of Washington. We offer a participatory student experience grounded in hands-on learning, close relationships with faculty members as teachers and mentors, and the personalized support of staff who are dedicated to student success. The academic work of the campus focuses on cross-disciplinary research and creative practice, connected learning, and community engagement. UW Bothell’s current enrollment is approximately 6,000 students. More than 90 percent of undergraduates are from Washington State, and approximately half are first-generation college attendees or come from underrepresented groups. Located along wetlands and a river north of Seattle, UW Bothell builds vibrant regional partnerships, creates and disseminates new knowledge, and prepares students for leadership throughout Washington and beyond.

Diversity is a core value of University of WA Bothell.  We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. To learn more, read our Diversity Statement.

UW Bothell – Admissions has an outstanding opportunity for a Marketing Operations Specialist.

Under the supervision of the Assistant Director of Admissions Marketing, the Marketing Operations Specialist will support and implement marketing strategies to better serve the population of prospective first-year and transfer students. In addition, there are communications efforts dedicated to the recruitment of strategic populations that the university seeks to enroll in greater proportions. The admissions communication flow is comprised of multiple channels including but not limited to the website, event specific communications, tour scripts, admissions presentations, email, print, text messaging, social media and video content

DUTIES AND RESPONSIBILITIES 
CRM Management:
o The Marketing Operations Specialist is responsible for monitoring and maintaining prospective student data in the CRM. The specialist ensures that all communication plans are "programmed" and maximally automated in the CRM. The specialist also monitors those communication plans to ensure they are working and up to date. 
o Responsible for building HTML and plain text emails in the CRM and for monitoring how those emails perform.
o Assists the first year recruitment team, transfer recruitment team, operations team, and campus visit team in developing their knowledge base and expertise with the CRM. Helps all above teams and the office of admissions build workflows, processes, rules, automations, forms, and communications.
o Maintains contact with documentation on the CRM and the latest best practices. Interfaces with the vendor and provides guidance to the Admissions Leadership team as decisions are being made about how to manage admissions processes in the CRM.
o Write and produce general communications materials including annual reports, student spotlights, brochures, emails, web communications, communication flows, and social media communications.
o Serve as a resource for other departments and programs within the campus, advising them on CRM best practices, email design,   and content.

Marketing Support:
o Collaborate with the Director and Assistant Directors of Admission to support content development for the admissions website, e-communications and social media.
o Write and produce general communications materials including annual reports, student spotlights, brochures, emails, web communications, communication flows, and social media communications.
o Build and maintain relations with the University’s Web Content Manager.  Work with the Web Content Manager to use the latest strategies and techniques to present an ever changing web presence for prospective students, admitted students, and the general public.  Work with Admissions management to keep pages up-to-date and on the edge of technology.
o Provide support to the Assistant Director of Admissions for Admissions Marketing in the production, design, and proofreading of admissions publications.

Other duties as assigned.

REQUIREMENTS
o Bachelor's degree in Marketing, Communications, Business Administration, Computer Science, Psychology, Art, Graphic Design, social sciences, humanities, science, engineering, or related field.
o A desire and passion for working in diverse working environment that celebrates differences internally and works with one of the most diverse prospective student populations on the West Coast.
o One year of experience working with a Consumer Relationship Management (CRM) System including the creation of HTML emails, building queries, and managing communication plans.
o Demonstrated proficiency in systems level thinking with an ability to see connections between business processes and identify solutions to complex problems.
o Technical proficiency and expertise in using a wide range of communications and design applications, including Microsoft Office products such as Word and Excel, page layout software, html, email and social networking applications.
o Demonstrated working knowledge of how the conversion funnel works in a marketing context.
o Must possess a working knowledge of how to build queries, select correct populations and manipulate data.
o Demonstrated ability to write in a style and voice suitable to different audiences and engaging stories for the general public.
o Superior written, oral, interpersonal, and visual arts communication skills; and a demonstrated ability to present clearly and persuasively. 
o Must have experience producing a high quality written or visual product on an extremely tight timeline with minimal errors.

DESIRED
o Experience with marketing and CRM management in an admissions office that focuses on undergraduate recruitment.
o Experience developing and maintaining multi-level communication plans.
o Experience with creating, editing and updating marketing publications.
o Experience with Slate is strongly preferred.

CONDITIONS OF EMPLOYMENT
o Work is performed in an office setting and externally at community events.
o Occasional evening and weekend work.
o Must be able to lift/move approximately 50 pounds of materials

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

BENEFITS
As a UW employee, you will enjoy generous benefits and work/life programs.  For detailed information on Benefits for this position, click here.

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Workforce Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.

Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
REQUIREMENTS:
This position is open until filled, but for first consideration please apply by 10/21/2019.

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or dso@uw.edu.


Categories

Posted: 2019-12-04 Expires: 2020-01-03

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MARKETING OPERATIONS SPECIALIST

University of Washington
Seattle, WA

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