4 days old

Marketing Manager UKI

Danaher
Amersham, Bucks.
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Marketing Manager €“ UKI - Leica Biosystems

Leica Biosystems is a cancer diagnostics company and a global leader in workflow solutions, offering the most comprehensive portfolio from biopsy to diagnosis.

Our mission of €œAdvancing Cancer Diagnostics, Improving Lives€ is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence.

To support our growth, we are strengthening our EMEA Marketing team, and we are currently looking for a Marketing Manager for UKI.

This position is home-based.

If you€™re driven, enthusiastic and expecting a new challenge in Marketing for technical and innovative solutions, then we may have the flawless role for you!

How you will make an impact:

As our UKI Marketing manager, you will be responsible for achieving the local product marketing revenue thru successful teamwork across multiple functional areas (including Sales, Business Unit, Global/Regional Marketing).

You will serve as a business partner with the country GM to define and execute country level marketing initiatives and promotional tools that meet local marketing and business targets

Your major responsibilities:

  • Accountable for development and implementation of marketing programs (campaigns, trade shows, symposiums) supporting the LBS product portfolio for new and existing customers
  • Define/regionalize content needed to impact demand generation
  • Set local targets to improve market visibility and drive adoption of respective product portfolio
  • Analyze marketing programs efficiency and adjust strategy and tactics to increase effectiveness
  • Identify external events (i.e., customer symposiums, user group meetings) to drive customer engagement
  • Build and lead all aspects of execution of promotional activities including playbooks, electronic/social media, trade show, direct mail, web content, digital marketing, informative binders, industry news and signage
  • Capture and communicates market and customer insights to build the views of the local market share (i.e., Mekko)
  • Drive creation of competitive differentiated positioning based on deep understanding of customers

    The breakdown of your activities will be as follows:

    • Local marketing : 50%
    • Transformative marketing : 30%
    • New product launches: 20%

      You will travel up to 30% of time.

      Your background

      Education: Bachelor€™s degree in business, marketing or related field

      Experience/Skills:

      • Minimum of 3+ years€™ experience in Marketing, development of marketing campaigns
      • Tool knowledge : Salesforce, Kapost, Pardot
      • Experience in the healthcare market is highly desirable

        Language : Fluency in English essential, another European language (German, Spanish, Italian, French) desirable

        We Offer You

        • A stand-alone position in an international context
        • Worldwide contacts and interaction, offering a high level of visibility.
        • The context of a fast-growing company
        • Numerous opportunities for career development within a group of international renown and size

          Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The €œEEO is the Law€ poster is available here.","industry":"Medical Device

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Jobs Rated Reports for Marketing Manager

Posted: 2020-05-21 Expires: 2020-06-20

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Marketing Manager UKI

Danaher
Amersham, Bucks.

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