1+ months

Marketing Channel Manager, Residential - 2013385

ADT
Boca Raton, FL 33432
!*!
Company Overview:
 
At ADT, weve been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
 

Reporting to the Sr. Manager of Channel Marketing the Manager of Marketing Residential, will be responsible for developing upstream marketing strategies, plans, and initiatives for our partners in sales to successfully differentiate ADTs products and services and increase the companys leading market share in an evolving and competitive marketplace

 
Position Responsibilities:
  • Develop and execute effective marketing sales strategies, plans and initiatives for Residential to drive lead generation and generate qualified prospects for the sales organization
  • Partner with Sales Leadership and Marketing Channel Managers to develop marketing tactics to drive sales growth and revenue enhancement develop channel-specific marketing strategies including key activities and budgets to support acquisition of new customers and retention of existing customers
  • Partner with cross functional leaders (field sales/NSC) to ensure optimization of leads/sales throughout the sales funnel
  • Key communications with regard to performance and marketing feedback coming to/from NSC and field sales partners
  • Internal liaison responsible for communicating all cross-functional channel programs, promotion, pricing and lead generation activities
  • Develop key metrics and reporting to ensure BU success, including campaign performance to show what worked and what was less effective for different markets and audiences


!*!
Company Overview:
 
At ADT, weve been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
 

Reporting to the Sr. Manager of Channel Marketing the Manager of Marketing Residential, will be responsible for developing upstream marketing strategies, plans, and initiatives for our partners in sales to successfully differentiate ADTs products and services and increase the companys leading market share in an evolving and competitive marketplace

 
Position Responsibilities:
  • Develop and execute effective marketing sales strategies, plans and initiatives for Residential to drive lead generation and generate qualified prospects for the sales organization
  • Partner with Sales Leadership and Marketing Channel Managers to develop marketing tactics to drive sales growth and revenue enhancement develop channel-specific marketing strategies including key activities and budgets to support acquisition of new customers and retention of existing customers
  • Partner with cross functional leaders (field sales/NSC) to ensure optimization of leads/sales throughout the sales funnel
  • Key communications with regard to performance and marketing feedback coming to/from NSC and field sales partners
  • Internal liaison responsible for communicating all cross-functional channel programs, promotion, pricing and lead generation activities
  • Develop key metrics and reporting to ensure BU success, including campaign performance to show what worked and what was less effective for different markets and audiences

Categories

Posted: 2020-08-03 Expires: 2020-09-27

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Marketing Channel Manager, Residential - 2013385

ADT
Boca Raton, FL 33432

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