2 days old

MARKETING AND COMMUNICATIONS MANAGER

University of Washington
Seattle, WA
  • Job Code
    174181
UW Human Resources

MARKETING AND COMMUNICATIONS MANAGER

Req #: 174181
Department: COLLEGE OF EDUCATION
Job Location: Northgate
Posting Date: 11/15/2019 
Closing Info: Open Until Filled 
Salary: Salary is commensurate with experience and education 
Shift: First Shift 

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years. 

The University Of Washington Center for Educational Leadership (CEL) is a nationally recognized center committed to the belief that all children deserve a schooling experience that builds their agency and self-efficacy, and ultimately leads to limitless futures for them, their families and their communities. 

Our organization is dedicated to partnering with innovative leaders in classrooms, schools and the systems that support them to create cultures of rigorous teaching, learning and leading.  To do this, we offer a variety of evidence-based and research-driven services, all aimed at building teacher and leader capacity, including:
o Central office redesign focused on supporting principals and teachers
o Instructional leadership development for principals and their leadership teams
o Job-embedded, content-specific coaching

We are a center within the University of Washington’s College of Education (COE).  Our office is located in Seattle, Washington where the work of our team of 20 faculty and staff members is guided by our shared values of curiosity, collaboration, and integrity. We value the people who make up our team and we are relentless in our pursuit of impact. CEL is a self-sustaining organization through program service fees and grant funding.

The Center for Educational Leadership has an outstanding opportunity for a Marketing and Communications Manager.

Reporting to the Executive Director, the Marketing and Communications Manager will develop and steward CEL’s brand through marketing, communications, content development, and social media. This position will be in charge of engaging CEL’s audience and building brand recognition through the production of high-quality content and materials.

Key outcomes for this role include: better organizational visibility to key audiences, increased audience engagement through content and social media strategies, and more effective marketing activities resulting in sales lead generation.

Candidates should consider this role if they:
o Are a creative risk-taker and have excellent writing skills, including the ability to adapt tone and personality for different purposes and audiences;
o Enjoy working in a mission-driven environment and are eager to work towards impact for communities that have historically been furthest from opportunity;
o Are a learner with experience in or deep curiosity about improving public education.

Duties & Responsibilities
o Develop and implement effective communication strategies that build brand awareness and client loyalty.
o Create interesting and informative content – print and digital – to drive traffic and engagement that translates to sales and brand promotion. Includes organization website, blog, marketing materials, social media, articles and newsletters.
o Plan and manage the design, content, and production of all marketing materials, ensuring they meet CEL’s brand identity strategy.
o Develop marketing campaigns from start to finish, including setting up tracking systems for campaigns and online activities.
o Respond to communication-related issues in a timely manner.
o Monitor the organization’s social media and online presence.
o Supervise projects to guarantee all content is publication-ready, and, when appropriate, manage student assistants or contracted writers, graphic designers, and copy editors.
o In collaboration with the College of Education’s pre-award Grants Manager, coordinate grant applications and responses to request for proposals.
o Manage internal communication and coordination with the University of Washington and the College of Education.
o Other duties as assigned

Work Location:
Our office is located in Northgate Plaza at 9709 3rd Ave NE, Suite 505, Seattle, WA 98115. There may be need to travel locally to support meetings and events.

Requirements
o Bachelor’s degree in Communications, English, Marketing, Education or a related field AND at least 5 years of experience developing and managing all aspects of a strategic marketing or communications plan within an organization, including determining goals and strategies, creating tactical plans, identifying resource requirements and producing materials.
o Creative, entrepreneurial thinker with an audience-first mindset.
o Strong writer who is able to empathize with CEL’s audience and adjust personality and tone for different efforts.
o Curiosity, comfort with ambiguity, and able to learn on the fly. Strong organizational skills with proven ability to produce quality materials quickly and work under tight deadlines.
o Excellent project management skills.
o Demonstrated experience in working collaboratively within a team, selecting and directing the work with third party vendors, and managing numerous projects and simultaneously bringing them to successful and timely completion.
o Proficient in using software and applications such as MS Word, PowerPoint, Excel, InDesign.

Desired
o Experience with marketing or communications for a K-12 school district, a K-12 related business, or with a non-profit, mission-focused organization.
o Experience with grant writing for a K-12 school district, university or college.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as license/certification/registration.

Benefits
As a UW employee, you will enjoy generous benefits and work/life programs.  For detailed information on Benefits for this position, click here.

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Workforce Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.

Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or dso@uw.edu.


Categories

Posted: 2019-12-04 Expires: 2020-01-03

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MARKETING AND COMMUNICATIONS MANAGER

University of Washington
Seattle, WA

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