1+ months
2018-06-272018-08-26

Market Research Manager - Innovation

Abbott
Columbus, OH

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

KEY ACCOUNTABILITIES:

  • Work collaboratively with Marketing, R&D, New Ventures, and Finance to identify white space opportunities for rapid growth across all Pediatric brands.
  • Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.
  • Align and execute brand learning plans in partnership with multi-functional teams:
    • Work collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.
    • Conduct primary consumer research including but not limited to early-stage ideation, medium-stage concept qualification, and late-stage volume estimation.
    • Identify research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.
    • Assess vendor research designs to answer core business questions and maximize value.
    • Distil data from primary and secondary information sources to drive business decisions.
    • Articulate market dynamics and performance, customer needs, attitudes, and behavior around assigned brands and categories.
    • Demonstrate agility in managing multiple priorities and projects in a complex environment.
      Job Family: Market Development and Research
      Division: ANPD Nutrition Products
      Travel: Yes, 5 % of the Time
      Medical Surveillance: No
      Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Categories

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Market Research Manager - Innovation

Abbott
Columbus, OH

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast