15 days old

Market Development Analyst - MON17205

Bombardier Aerospace and Transport
Qc, CA
  • Job Code
    MON17205
Primary Location CA-QC-Montreal Dorval
Organization:Aerospace
Employee Status:Temporary
Schedule:Full-time
Description
!*!
BOMBARDIER
 
At Bombardier, our employees work together to evolve mobility worldwide - one good idea at a time. If you have a good idea, well provide the environment where it will thrive and grow into a great product or customer experience. Your ideas are our fuel.
 
The Market Development Analyst of Bombardier Business Aircraft (BBA) is a dynamic role which provides customer insight in support of both business acquisition activities and strategic management decisions. As a Market Development Analyst, you will be involved in a range of activities from executing in-depth research and analysis, to supporting marketing outreach campaigns.
 
In your role, you will:
  • Support BBAs customer insight initiatives by guiding and executing proactive analyses to identify areas of opportunity in support of future marketing and sales campaigns to both current and prospective customers (eg. ultra-high-net-worth individuals, major worldwide corporate executives, etc.).
  • Deliver insight via both in-depth analysis and general observations on BBAs customer/prospect base and the industry as a whole to provide actionable insights and to support marketing initiatives, sales campaigns and senior management strategies aimed at increasing aircraft sales and improving BBAs market share.
  • Proactively innovate the business solutions provided by the team including advancing reporting processes, enhancing our CRM system, increasing the usage of BI tools for increased efficiency, developing more targeted outreach campaigns, and so on.   
  • Collaborate with Marketing and Sales to develop and monitor an email marketing outreach calendar and execute related governance for on-going/upcoming campaigns.
  • Leverage proactive analysis to provide insight on potential niche outreach campaigns and enhance recipient targeting.
  • Execute BBAs email marketing campaign initiatives including identification of targeted recipients, coordination of digital materials, execution of outreach, proposal of escalation tactics and post-mortem analytics.
  • Support or lead a range of ad hoc projects - both standalone and cross-functional - that may have short deadlines, require collaboration with several teams, and/or fall outside the standard responsibilities of the role.
  • Generate reports via BBAs CRM system (Salesforce.com) in support of a variety of departments and business processes.


Qualifications
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Categories

Posted: 2020-03-23 Expires: 2020-04-22

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Market Development Analyst - MON17205

Bombardier Aerospace and Transport
Qc, CA

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