1+ months
2018-05-072018-07-20

Manager, Market & Competitive Insights

Abbott
Alameda, CA

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Primary Function:

This position is tasked with providing global market and competitive insights to the Diabetes Care division based on primary and/ or secondary marketing research and analytics. This person will provide direction and input to strategic marketing, commercial and forecasting related activities. Ability to understand the business needs and to develop and communicate information around these needs will drive success within this position. Reports directly to the Senior Manager, Strategic Competitive Insights.

Major Responsibilities:

Partners with marketing and commercial leadership to identify research and analysis needs.  Design appropriate research and analysis plans based on understanding of available research and analytical techniques. Strong organization skills needed to manage research supplier(s) on cost, timing, appropriateness of research methodology, and action ability of conclusions. Analyze and synthesize learnings from research and analysis. Drawing conclusions that provide recommendations to business teams. Utilizes knowledge of standard research and analytic methods to distill information into clear, concise communication. Independently seeks and leverages market research and analysis peers and leaders, business partners and external vendors to ensure strong analysis and sound recommendations. Exhibits strong analytic abilities in breaking down issues and developing solutions. Translates results into clear, concise presentations and written reports.  Analyzes categories and companies utilizing multiple information sources (primary and secondary data) to provide actionable business insights. Understands the market place, competitor dynamics and provides expertise on data interpretation for the marketing and commercial organizations.   Displays a positive, solution based approach to all research issues and ability to work in teams.

Minimum Education Required:

Bachelor’s degree required. Master’s degree preferred.

Minimum Training & Experience:

Candidate must have a minimum of 5 years working experience in the market research, business analytics/forecasting, competitive intelligence field in industries such as Healthcare, Consumer Packaged Goods, Medical Devices or Pharmaceuticals or similar industries. Experience with secondary data analytics is preferred.

Accountability:

Providing market and competitive insight to the marketing and commercial organization.  Champions primary and / or secondary market research information within the Diabetes Care division. Understands the market place and competitor dynamics and provides expertise on data interpretation for the marketing and commercial organizations.
Job Family: Project Management
Division: ADC Diabetes Care
Travel: Yes, 25 % of the Time
Medical Surveillance: No
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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Manager, Market & Competitive Insights

Abbott
Alameda, CA

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Manager, Market & Competitive Insights

Abbott
Alameda, CA
US

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