1+ months

Manager, Integrated Marketing

Sunrise of Louisville
McLean, VA 22102
**Job ID**


2021-155625


**JOB OVERVIEW**


**_"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing whats right for the resident. For me, thats a big breath of fresh air."_**


**_- Sunrise Leader_**


Join the marketing team of a mission-driven, national and growing hospitality and healthcare company to successfully introduce Sunrise communities to the market. The team designs, delivers and continuously improves world-class marketing initiatives to support growth of Sunrise communities. The position is a hybrid role, located in our community support office in McLean, VA, and virtual focused on supporting regional marketing efforts across the US.


**RESPONSIBILITIES & QUALIFICATIONS**


**Responsibilities:**


+ Design and flawlessly execute the integrated marketing and communications plan for a regional portfolio of senior living communities, that attracts the immediate interest of the target market, and excites potential new residents to take action. This role will provide the following support to the assigned regional portfolio:

+ Conduct primary local market research and synthesize with brand level research to define key target audiences in detail.

+ Identify market differentiators and develop messaging to resonate with key target audiences and brings to life the value proposition for the community and drive action.

+ Develop an integrated go-to-market plan and omnichannel marketing campaigns to support the achievement of business targets.

+ Define all elements of the marketing mix from digital, brand marketing and public relations, to local events, the customer experience onsite, print and all other aspects of field marketing and local outreach.

+ Flawlessly execute all aspects of the marketing plan and omnichannel campaigns, working seamlessly with operations and sales teams and marketing team colleagues.

+ In collaboration with marketing and communications teams, employ cutting edge digital, database and content marketing programs and public relations strategies to generate interest in new communities and drive action.

+ Manage marketing performance, including testing, tracking, measuring and reporting, to ensure continuous improvement and achievement of goals.

+ Manage marketing budget and third-party vendors efficient and effectively.

+ Protect Sunrises brand integrity, ensuring consistent and effective implementation of brand standards and guidelines

+ Work with sales, operations & marketing to communicate marketing plans, strategies, and next steps.


**Qualifications:**


+ Bachelors degree required, preferably in a marketing or communications related field

+ Experience in hospitality or other high-touch service-related industry, as well as in diverse geographic markets preferred

+ At least 7-10 years of integrated marketing communications experience, of which at least 5 years includes digital marketing experience

+ Demonstrated track record of success creating and flawlessly executing omnichannel marketing plans that have delivered business results

+ Event marketing experience or exposure

+ Strong critical thinking and problem-solving skills; comfort with ambiguity

+ Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team

+ Excellent interpersonal, oral and written communication skills

+ Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple initiatives and plans

+ Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking Ability to work collaboratively with cross-functional team members across operations, sales, and marketing


**Sunrise maintains a safe and drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a background check and drug test.**


Sunrise Senior Living offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. Some leadership roles are eligible to receive annual bonuses. All team members have the potential to receive spot bonuses and other incentive awards.


**ABOUT SUNRISE**


Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.


At Sunrise, you will


**Make a Difference Every Day**

We are passionate about our mission to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.


**Be Part of a Uniquely Supportive Community**

The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.


**Ignite Your Potential**

We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.


**_Sunrise Senior Living was again named as one of the Best Workplaces in Aging Services by Fortune and certified as a Great Place to Work by Activated Insights. This is the 5_** **_th_** **_time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of._**


Apply today to learn why Sunrise Senior Living is a certified Great Place to Work __


**Location : Name** _Community Support Office_


**Type** _Full-Time_


**Location : Address** _7902 Westpark Dr_


**Location : City** _McLean_


**Location : State/Province (Full Name)** _Virginia_


Sunrise Senior Living is an Equal Opportunity Employer.

Categories

Posted: 2022-05-10 Expires: 2022-08-28

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Manager, Integrated Marketing

Sunrise of Louisville
McLean, VA 22102

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