13 days old

Manager, Direct Marketing

Kaiser Permanente
Burbank, CA 91504
Provides oversight and/or leads major projects that inform the growth and market strategies essential to KP's revenue, membership and margin goals. Strategic Market Planning Managers provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, market research, deep data analysis & programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) review/approve strategic recommendations. Incumbents would manage teams whose work includes membership forecasts & goals, strategies to achieve membership, revenue & margin goals, market research findings, competitive intelligence insights. Selects, develops, evaluates, coaches, and advises personnel.

Essential Responsibilities:
  • Contributes to overall department objectives/goals based on 'global knowledge' of industry and organizational strategic issues.
  • Proactively identifies key business/segment issues.
  • Creates justification and makes recommendations/decisions on allocation of Market Strategy resources.
  • Provides oversight, coaching & management to individual contributors (e.g. Analysts, Data Consultants, and Market Strategy Consultants).
  • Provides management oversight and serves as subject matter/technical expert on multiple complex business processes (including rate-setting, membership forecasting, strategy development, and database architecture).
  • Presents key strategic findings & recommendations to Health Plan and PMG senior leadership.
  • Hire, assess, coach and develop staff; provide consistent orientation; create and model a coaching culture that supports continuous career growth and development at all levels.
  • Model the competencies of a superior manager; develop career plans.
  • Provide operational management; monitor organization/business performance metrics and act when needed.
  • Develop a culture of collaboration and accountability between sales, account management, pricing and other key internal partners.
  • Implement continuous quality improvement programs.


  • Posted: 2019-09-04 Expires: 2019-10-04

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    Manager, Direct Marketing

    Kaiser Permanente
    Burbank, CA 91504

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