1+ months

Manager, Digital Assets, Go-to-Market (GTM)

San Francisco, CA 94102

Manager, Digital Assets Go-to-Market-San Francisco
Are you focused on the customer experience, and have a passion for the digital space? If so join Western Union's founding Digital Assets team as the leader driving our go-to-market strategy.

Motivated by our values: purpose driven, globally minded, trustworthy & respectful

As we expand our offing beyond payments, Western Union recently launched a digital wallet in several markets as part of a global initiative to enhance our customers experiences and build closer relationships. This involvesinvesting heavily todevelopinnovative, trusted financial products and services, including digital asset and cryptocurrency products.

With access to millions of customers across more than 200 countries, our mandate is to scale digital asset products that drive value for our customers and the company across the globe. As a result, we are hiring at all levels for the Digital Assets team, looking for entrepreneurs at heart who have experience building banking, payments, or digital asset businesses.

Better requires process discipline and simplification

While developing the global go-to-market strategy for our offering in digital assets and blockchain, you will support the roll-out and orchestration of our approach to marketing, messaging, pricing, and customer experience. This will include developing a deep understanding of our customer personas and the relevant value propositions on a segmented basis across multiple geographies. You will provide insight and feedback to our product team to influence the product strategy and roadmap. This stems from owning consumer insights and research related to existing and new product launches.

For this important role, you have at least 7+ years of product marketing, go-to-market, or strategy consulting experience, focused on consumer products and ideally in the digital asset space. You possess analytical thinking with experience using multiple testing methodologies, and the ability to think strategically with expertise driving cross-functional roles and managing multiple levels. You have excellent verbal and written communication skills, and executive presence.

Join us, and lets connect the world

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience and customer service to new levels of excellence. Its an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If youre ready to unleash your potential to help drive change through bottom-up innovation, apply now.

Were a company on the move, and we want our people to grow and develop. Youll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.


The annual gross base salary range is $105,725.98$186,005.34, This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidates qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few! To view details of our benefits, visit https://mywubenefits.com/.



  • Banking / Finance
Posted: 2022-08-02 Expires: 2022-10-25

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Manager, Digital Assets, Go-to-Market (GTM)

Western Union
San Francisco, CA 94102

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