17 days old

Manager Consumer Relations

Abbott
上海, Shanghai

Major Responsibilities/Activities:
  • Develop CRM program strategy including KPI management, customer analysis and CRM-driven segmentation marketing.
  • Develop and implement digital marketing efforts (advertising, promotion, member solicitation, member retention, up selling) to drive sales at EC platform.
  • Analyze and prepare reports to evaluate the effectiveness of EC marketing & CRM programs.
  • Collaborate with other brand marketing and EC sales team and contribute to the integrated product and marketing planning.

    REQUIREMENTS:
    • Industry experiences: FMCG/ Infant Milk category is preferred.
    • Position experiences: At least 3 years working experience related to CRM. Experience in E-commerce marketing is preferred.
    • Language Skills: Excellent communication with Mandarin and English is must.
    • Computer Skills: Familiar with office soft ware
    • Mobility: Able travel based on business request.","industry":"HealthcareDivision: ANNA Abbott Nutrition North Asia
      Travel: Not specified
      Medical Surveillance: Not Applicable
      Significant Work Activities: Not Applicable

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Posted: 2020-05-20 Expires: 2020-06-19

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Manager Consumer Relations

Abbott
上海, Shanghai

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