10 days old

IT Digital Marketing Automation Specialist (Marketo Specialist)

Honeywell
Morris Plains, NJ 07950

Join a team recognized for leadership, innovation and diversity

The future is what you make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn€™t just about developing cool things. That€™s why all of our employees enjoy access to dynamic career opportunities across different fields and industries. Are you ready to help us make the future?

This role is responsible for managing enterprise-wide Marketing Automation platforms and programs for Honeywells Customer & Commercial Engagement (C&CE) organization and its customers. This role leads cross functional teams to both complete projects and execute Marketing Automation and Web consolidation strategies at the enterprise level, which may be leveraged by any /all Honeywell businesses. Responsible for providing solution and integration between technologies such as Marketo, Adobe Experience Manager, Adobe Analytics, Salesforce etc. Responsibility also includes working closely with off-shore / outsourced resources for applications development, support and optimization.

Key Responsibilities:

Platform / Solution Delivery

  • Delivery of global Marketing Automation solutions for the Honeywell enterprise.
    Work with the functions and Strategic Business Groups (SBGs) to determine lead management optimization, partner with marketing teams in lead generation related application investment priorities.
  • Ensure IT systems and applications meet the requirements of the businesses and their processes.
  • Partner with project delivery teams to ensure adherence to common process and definition of new processes.
  • This technical position focuses on integrating marketing automation platforms (Marketo) with & Salesforce Customer Relationship Management systems (CRM) and other data repositories. This includes working across internal stakeholder groups to ensure the systems and processes meet the needs of the marketing and sales organization to plan, execute, and measure campaigns and initiatives. This person will also be tasked with monitoring the integration between marketing automation CRM technology across the organization for day-to-day operations, issue resolution, and overall systems management.

    Platform Strategy and Feature Roadmap Management

    • Creation, business alignment and delivery of the global Marketing Automation roadmaps for the enterprise.
    • Works with Digital IT Marketing Business Partner to provide inputs to Strategic Plan (STRAP) and Annual Operating Plan (AOP) in support of strategies and objectives.
    • Integrate SBG-specific business processes related to Global Design Model including Safesforce and Marketo
    • Partner closely with the Salesforce GDM and Enterprise Services teams to establish and align standards and technology roadmaps for emerging digital customer experience solution capabilities across Honeywell.
    • Conduct monthly Marketing Automation and Web consolidation performance reviews; develop, monitor, optimizes and provide corrective action plans as required.
      Document architectures for platform and development teams in conjunction with Solution Architects
    • Research and recommend innovative and contemporary technology solutions by leading R&D, POC and selection efforts for Marketing Automation solutions.
    • Drive exceptional Honeywell User Experience (HUE) and ensure consistent experience across platforms and channels (internal or external).
    • Ensure alignment and support of all critical systems relative to security and data privacy policies and standards inclusive of accessibility, vulnerability and website inventory management.
    • Partner with IT functional, business, and infrastructure leaders to establish lifecycle governance of technology in conjunction with application roadmaps.

      Solution & Service Optimization

      • Drive commonality in Marketing Automation & Web consolidation application platforms across Honeywell enterprise.
      • Partner with the C&CE Service and Operations Leader to manage ongoing operational support for the Marketing and Sales using both internal and co-source resources.
      • Serve as a liaison to the solution operations team(s) to document and facilitate successful implementation of solution
      • Advise and create methods to improve technical solution processes.

        YOU MUST HAVE

        • Bachelors degree
        • 4+ years of experience in solutions architecture/deployment within Lead to Revenue process automation
        • 5+ years of experience with Marketo specializing in architect role.
        • 7+ years of marketing related IT experience, or Marketing Solutions Architecture experience

          WE VALUE

          • Experience implementing Marketo
          • Certification in Marketo is a plus
          • Proficient in designing/ developing Marketing Campaigns, Email Blasts, Nurture Campaigns
          • Experience with Sitecore, Adobe Experience Manager, Salesforce.com
          • Proven people skills, working successfully in a team context with co-workers, clients, and managers across multiple functions and geographies
          • Exceptional consultative, project management, problem solving and multi-tasking abilities
          • Excellent verbal and written communication skills, and ability to communicate across borders.
          • Ability to communicate and collaborate with internal technical teams and external business teams: sales; marketing; and customer service
          • Knowledge around research advances in information technology
          • Experience or certification in SAFe (Scaled Agile Framework) or similar methodologies
          • Ability to set priorities and remain flexible in a changing environment.
          • Ability to build relationships with and gain the trust of customers by always meeting commitments.
          • Acting with a sense of urgency; a bias for action and speed
          • Ability to make the complex simple, and speak/write clearly and succinctly.
          • Ability to use judgment and logic to understand a problem or situation and assess carefully before acting

            Additional Information
            • JOB ID: HRD87829
            • Category: Information Technology
            • Location: 115 Tabor Road,Morris Plains,New Jersey,07950,United States
            • Exempt