11 days old

IOTG Contents Marketing Manager

Intel
北京, Beijing
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Job ID: JR0114035
Job Category: Marketing
Primary Location: Beijing, Beijing CN
Other Locations:
Job Type: Experienced Hire

IOTG Contents Marketing Manager

Job Description

As a senior member of corporate marketing team, this position takes the responsibility to implement marketing strategy, develop content strategy aligned with short-term and long-term marketing objectives. Create, improve and oversee all IOT content initiatives to ensure customer engagement, brand/message consistency and positive customer experience. He or she also needs ally with local business teams, including business consumption team, product team, OEM team, etc. Then collaborate PRC marketing function teams (both ATL and BTL) to monitor metrics and deliver impactful results. Other responsibilities include: manage contents pool and editorial calendar and communicate with key stakeholders timely. Stay up-to-date with developments and generate new ideas to improve audience engagements.


Qualifications

Requirements:

Proven +8 years B2B marketing experience, multinational company preferred.

Proven campaign management skills and strong marketing expertise and knowledge to guide and work with key marketing function partners. 

Business market acumen and industry knowledge: including but not limited to biz environment/trend, product positioning, end-user and industry insights, etc.

Solid strategic thinking, set clear contents strategy to support overall marketing strategies and drive for KPIs.

Familiarity with media and web traffic metrics, media experience preferred. 

Education: Bachelor degree or above, MBA or relevant education is nice to have, preferably in Marketing or related field.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2019-08-05 Expires: 2019-09-11

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IOTG Contents Marketing Manager

Intel
北京, Beijing

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