11 days old

Head of Social Media

London, OH 43140
Citi Private Bank is seeking a VP, Social Media & Email Lead. Working in the Global Digital Marketing team based in Canary Wharf, this role will manage and lead the Banks social media and email channels.

Applicants MUST include a link to the social channels they manage on their CV.

The role will primarily consist of the following responsibilities:

+ Conceptualising, writing, and publishing social media posts (including managing approvals from Legal & Compliance)

+ Assisting with campaign management (planning and execution) across LinkedIn, email and other channels

+ Building and sending global marketing emails

+ Managing the creation of assets (images, animations, and video) to support social media activity via agency or internal partners.

+ Optimising organic social posts

+ Communicating success and areas for optimisation though detailed analytics and reporting

+ Tracking competitor activity

+ Supporting digital marketing technology projects (e.g. email automation)

+ Managing global email distribution to clients

+ Working with the content team to maximise the distribution of new materials

The Social Media & Email Lead will also support:

+ Employee advocacy on Social Media via an employee advocacy tool

+ Educating stakeholders across the bank on the use of social media and email marketing

+ Manage email system, including training for new users, list management and system enhancements

Must have skills & experience:

+ Experience leading social media channels

+ Effective copywriting for social media

+ Hands on LinkedIn Campaign Manager experience

+ Experience building & sending emails with email distribution software

+ Previous experience running multiple campaigns simultaneously

+ Highly organised, with the ability to plan content and posts ahead

Highly desirable skills & experience:

+ Sprinklr

+ Google Analytics

+ Adobe Photoshop

+ Financial Services Experience

+ Experience digitally marketing client facing webinars and events, increasing attendance and replays watched


**Job Family Group:**



**Job Family:**

Digital & Social Media Marketing


**Time Type:**

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .

View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .

View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .

View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.


Posted: 2022-05-13 Expires: 2022-06-12

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Head of Social Media

London, OH 43140

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