14 days old

Head of Marketing, Restaurants

Yelp
San Francisco, CA 94102
  • Job Code
    349cf3d5-7dc2-4ae8-b9a1-7a5e099eede2

Are you ready to take your marketing career to the next level? Yelps mission is to connect people with great local businesses. Our Restaurant Marketplaces group is dedicated to transforming the dining out experience for restaurants and diners with our Waitlist and Reservations products. Trusted by over 5000 restaurants, Yelp Waitlist helps restaurants efficiently manage their waitlist with a complete Front of House system streamlining operations while giving guests the best waiting experience possible. Yelp Reservations is an online table booking system combining the #1 restaurant review site and largest diner network with a low cost, restaurant friendly structure making it the best choice in online restaurant reservations management.

Role
Yelp is seeking a proven B2B marketing leader to lead overall marketing strategy and execution for our restaurants vertical. As Head of Marketing for Restaurants, you will drive adoption and engagement of our restaurant SaaS products and help strengthen Yelps market position as the go-to partner for local restaurants and diners everywhere. You will be responsible for overall marketing strategy and prioritization including segment strategy, demand & lead generation, digital marketing, field marketing, sales enablement, and product marketing. This is a unique opportunity to be part of a high growth startup within Yelp and make a big impact on products used by millions of people every day.

Where You Come In:

  • You will drive inbound qualified lead growth
  • You will improve outbound target account qualified Lead-to-Closed-Won rate
  • You will increase Average Contract Value for restaurant clients 
  • You will work with product marketing, sales, account management, product to clearly define target restaurant segments, Yelp value prop, and relevant product mix for target segments. 
  • You will own & drive marketing strategy & operating plan.  Set quarterly targets & size/prioritize initiatives.
  • You will drive weekly results accountability (tracking weekly w/ leads) & next actions to stay on track
  • You will build & manage a world-class SaaS marketing team (mix of direct & matrixed reports)
  • You will partner closely with cross-functional leaders across the organization including product, sales & account management, and central marketing functions

  • Monetization
  • You will drive restaurant activation and monetization of new & existing products across multiple channels, including outbound and inbound sales to top local restaurants, as well as multi-location restaurant chains
  • You will optimize pricing, packaging, bundling across Yelps multiple restaurant offerings (Waitlist, Reservations, Advertising, Connect, Enhanced Profiles)

  • Inbound
  • You will drive inbound lead growth and qualified sales lead growth through lead generation programs
  • You will oversee top-to-bottom demand generation needs, including digital marketing, marketing automation, and reporting
  • You will build marketing technical stack to support SaaS marketing needs, in close partnership with our internal Marketing Operations team

  • Sales Enablement
  • You will develop effective account based marketing tactics to engage target accounts alongside field sales in priority markets 
  • You will develop sales enablement content and cost-effective programs to warm up qualified leads

  • Consumer / Diner
  • You will drive consumer awareness & usage of Yelp waitlist and reservations via in-Restaurant marketing
  • You will devise diner lifecycle marketing programs to drive consumer awareness, trial and repeat usage, via in-app, marketing channels, and in-restaurant touchpoints
  • You will explore restaurant/diner loyalty or rewards mechanics to reinforce customer frequency

Where You Come In:

  • You have 10-15+ years of B2B marketing experience - SMB experience preferred
  • You have experience scaling a high growth SaaS startup or growth company
  • You have proven experience managing and developing high-performing teams - an inspiring leader
  • You are highly quantitative and analytical with a results-driven mindset
  • You are a strong collaborator and influencer with cross-functional teams
  • You have the ability to work through ambiguity using a test & learn approach to build toward scale
  • You are a creative problem solver with the ability to challenge normal and execute on new playbooks
  • You have a strong understanding of a two-sided marketplace business model
  • You have excellent communication and presentation skills, able to organize information in a high level way to communicate key points to partners
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include Playing Well With Others and Authenticity.

Were proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

Categories

Posted: 2019-10-31 Expires: 2019-11-30

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Head of Marketing, Restaurants

Yelp
San Francisco, CA 94102

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