1+ months
2018-06-182018-09-16

Head of CRM Deployment Solutions

Citigroup
Queens, NY
  • Primary Location: United States,New York,Long Island City
  • Other Location: United States,Texas,Irving
  • Education: Bachelor's Degree
  • Job Function: Decision Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 25 % of the Time
  • Job ID: 18040706

Description


The roles purpose is to drive deployment of sophisticated, analytically-driven campaign offers in the digital channel leveraging internal and external data. Manage a team of people in business roles working with technology to deploy models and strategies especially focusing on CRM platforms.

Responsibilities

  • Responsible managing a team working with marketing technology to deploy models and strategies
  • Deploy sophisticated, analytically driven offers in the digital channel using internal and external data
  • Partner with digital marketing platforms and solutions including 3rd party hosts, as well as internally deployed solutions such as FICO/Blaze/TRIAD and marketing platforms such as Adobe and Salesforce
  • Focus on and improve CRM and campaign management process
  • Work closely with clients from the organization to turn data into critical information and knowledge that can be used to solve key use cases
  • Act as a creative thinker to the organization and propose new ways to look at problems by using data and available information (e.g. with predictive modeling, machine learning, etc.) presenting back their findings to the business by sharing their assumptions and validation work in pragmatic / simple ways that can be easily understood by their business non-analytics counterparts
  • Be knowledgeable in big data platforms incorporating the data ingestion, query, governance, and development lifecycle (Hadoop, R, Python, Spark) as well as on premise hybrid and cloud-based deployment standards; benchmark these solutions on make/buy/rent basis
  • Facilitate internal and external technology providers, as well as deployment solutions platform provider partnerships with advanced analytical groups in Risk and Modeling.
  • Be a thought leader in deployment solutions, change management, and stakeholder influence and buy-in

Qualifications


Knowledge/Experience/Technical skills

  • Education: Bachelors or Master Degree in Computer Science, Engineering, or Information Technology
  • 8-10 years of progressive leadership experience, including managing people in business roles working with technology to deploy models and strategies in Risk, Marketing, Collections, and Operations
  • Strong Marketing technology background or extensive experience in reengineering/change management
  • Process engineering skills and 6 Sigma knowledge
  • Should have demonstrated ability and proof points in deploying sophisticated, analytically driven offers in the digital channel leveraging internal and external data
  • Clear familiarity with digital marketing platforms and solutions including 3rd party hosts (Acxiom/Epsilon/Merkle), as well as internally deployed solutions such as FICO/Blaze/Triad
  • Clear familiarity with marketing platforms such as Adobe and Salesforce
  • Knowledge of big data platforms incorporating the data ingestion, query, governance, and deployment life cycle (Hadoop, R, Python, Spark), as well as on premise hybrid and cloud-based deployment standards
  • Ability to benchmark these solutions on make/buy/rent basis
  • Good understanding of how internal and external technology providers, as well as deployment solutions platform providers, can work with advanced analytical groups in Risk and Modeling
  • Strong business acumen and analytic ability with capability of identifying business trends and opportunities and problem solving skills

Personal Skills

  • People management and change management skills, thought-leadership in deployment solutions, change management, and stakeholder influence and buy-in skills are a must
  • Excellent written and communication skills to report back finding in a structured, clear, simple way.
  • Experience in leading teams of people in business roles working with technology
  • Energized by asking what if, why not, and what would happen to us if questions; e.g. how will this will affect the business, industry, or market.
  • Able to connect seemingly unrelated questions, problems, or ideas from different industries or fields to deliberately assemble new perspectives or realign those of others and the organization.
  • Ability to manage analytic/technical and also business professionals successfully and communicate analytic results to non-technical partners.
  • Able to be independent and a self-starter, comfortable in a fast-paced matrixed environment.
  • Strong execution skills and results oriented approach.
  • Act with curiosity and takes the initiative to identify problems, offer creative solutions and resolve issues.

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Head of CRM Deployment Solutions

Citigroup
Queens, NY

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