5 days old

Head of Citi Retail Services (CRS) Partner Marketing

New York, NY 10176
Citi is more than a global financial services company. Its an engine for progress. Citis mission is to serve as a trusted partner to its clients and communities by responsibly providing financial services that enable growth and economic progress. Citi is a trusted brand with over 200 years of helping to lead the way in the continuously evolving financial services sector. Citi has financial operations in 160 countries, with 200 million clients and has the breadth and depth of a platform for talented individuals to build remarkable careers.

The U.S. Personal Bank delivers a wide array of banking, payments, and lending services to consumers and small businesses. To deliver on our brand promise, the U.S. Personal Bank operates as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship.

Citi Retail Services (CRS) is a leading provider of private label and co-branded consumer and commercial credit card products in the U.S. CRS services nearly 90 million accounts for many iconic brands, including Best Buy, ExxonMobil, Macy's, Sears, Shell, and The Home Depot, among others. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients evolving needs.

**Job Description**

CRS Marketing Team is charged with building CRSs prowess across several marketing disciplines to deliver business model expansion and revenue growth for our franchise and partners. To drive these goals, the team is focused on successfully integrating credit strategies and promotions within our Merchant Partners Customer Shopping Journeys and evolving key capabilities and interventions to drive increased sales, new account acquisitions, card sales, receivables growth, digital adoption and cardmember retention, for our Merchant Partners.

The Head of Citi Retail Services Partner Marketing will report to the Chief Marketing Officer of the U.S. Personal Bank and will be responsible for defining the overarching CRS Marketing strategy (including Go-To-Market strategies) in close connection with our partners to drive acquisition, cardmember engagement, loyalty and usage and will lead teams closely integrated with Partner Management and our Merchant Partners to ensure a cohesive cross-franchise plan of record which delivers meaningful contributions (accounts, sales, receivables, and revenue) for CRS and our partners. The Head of CRS Partner Marketing will specifically drive a cross functional team consisting of General Managers, Partner CMOs, Analytics, Credit Risk, Finance and Marketing Operations to deliver B2B2C, B2C, and Drive-To-Common strategies, define program contributions, enact key performance indicators, ensure efficient program development, execution, and delivery against stated goals.


+ Direct, design and implement a comprehensive product marketing lifecycle which may include identification of market potential, establishing of pricing/market strategies, estimation of sales, introduction to market (Go-To-Market), assessment of distribution/channel issues, and definition of promotional activities and management of product through phase-out

+ Manage a team of Senior Marketing Executives responsible for the development and execution of identified Merchant Partner marketing interventions and plans

+ Develop and gain support for the annual CRS Plan of Record including key performance indicators (acquisitions, sales, receivables, revenue, ROTCE, and wallet share)

+ Engage and align with Merchant Partner organizations to ensure all initiatives are grounded in partner sales journeys and are accretive to partner growth initiatives while appropriately pursuing investments which drive digital strategies

+ Work in close collaboration with Partner Management, Partner CMOs, Analytics, Risk, Marketing Operations, Digital, Finance and Legal to ensure program delivery and alignment across key stakeholders

+ Create a multi-year vision for best-in-class customer engagement strategies and capabilities including support, requirements, and contributions

+ Integrate with Partner General Managers, Marketing Domain heads, and Marketing Operations to ensure strategies and deliverables are fully aligned with Partner needs

+ Align with Marketing Oversight and Governance to ensure all marketing interventions leverage common strategies, reduce complexity, and align with Citi governance standards

+ Become the key point of contact for Marketing at Citi for our Merchant Partners including serving as a retail payments industry expert in public forums to influence and engage with prospects and partners

+ Ensure articulation, alignment, adoption, and delivery of initiatives which drive meaningful, consistent, repeatable, and scalable results for CRS and our partners

+ Leverage industry best practices to provide a competitive point of differentiation to drive meaningful contributions to the P&L

+ Assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citi, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards


+ 15+ years of experience in performance marketing leading teams, including 10+ years of managerial experience

+ Previous work within Financial Services along with deep expertise in the intersection of retail and credit preferred

+ Demonstrable history of driving results and executional excellence

+ Strategic thinker who can take broad visions and concepts and develop structured plans, actions and measurable metrics and then effectively execute on those plans

+ Strong analytical acumen and deep understanding of lending and B2B2C business models and point-of-sale strategies

+ Ability to command an audience and persuade retail C-suite executives and leaders of Citis capabilities and performance

+ Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and across multiple business units

+ A strong leader and excellent communicator who can drive consensus and articulate recommendations and tradeoffs to senior executives

+ Ambitious self-starter with demonstrated ability to roll up sleeves and get the job done

+ Strong drive for results, with the ability to manage independently and take calculated risks

+ Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and organization


+ Bachelors/University degree, Masters degree preferred


**Job Family Group:**

Product Management and Development


**Job Family:**

Product Management


**Time Type:**

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .

View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .

View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .

View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)


Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.


Posted: 2022-05-13 Expires: 2022-06-12

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Head of Citi Retail Services (CRS) Partner Marketing

New York, NY 10176

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