17 days old

Global Marketing Manager, Global Digital Marketing

Honeywell
Atlanta, GA 30303
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Join a team recognized for leadership, innovation and diversity

The future is what you make it.
\rWhen you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.

That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.
\rWorking at Honeywell is not just about developing cool things. That is why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
\rAre you ready to help us make the future?

This role will support Honeywell Building Technologies digital marketing transformation and execution of key campaigns and digital marketing activities for several global business units. As the owner of core campaigns, you and team will define the go-to-market, marketing mix, personas and the customer decision journey. You will manage the campaign end-to-end including measuring the impact of end user and channel activities. In addition you will track, measure and analyze tactical KPIs such as e-mail open and conversion rates, social engagement and strategic KPIs including marketing generated revenue and ROMI. \r\r

The ideal candidate will be expert with emerging digital channels with a keen eye for creative driven solutions.\r\r

Responsibilities:

  • \r Manage implementation of digital tactics and projects (e.g. Website consolidation)
  • Create digital marketing and L2R plans for campaigns, product launches, and events
  • Track and measure impact of marketing tactics across entire Marketing Mix
  • Direct the work of content management, marketing automation, design, social and paid media
  • Work with business Marketing teams to determine budgets and drive digital budgetary compliance.
  • Integrate campaigns with digital properties and the L2R model
  • Drive Lead Gen goals by identifying opportunities and coordinating resources
  • Improve the user experience across web sites and other digital channels
  • Increase visitors to our digital channels at a YoY rate greater than organic
  • Increase visits from Search, Social and e-mail (Work to have social outpace search as key driver of visits) at a YoY rate greater than organic
  • Increase conversions (leads/sales) at a YoY rate greater than organic. Partner with E-commerce team to drive qualified visits to shops
  • Propose and manage content strategies that engage our audiences and stimulate sharing
  • Partner with Content and Social Media peers to increase positive social mentions and obtain a leading share of voice
  • Generate insight and foresight from analytics
  • Manage a global team of direct and matrixed marketing specialists

    YOU MUST HAVE

      \r\t
    • Bachelor's degree in communications, marketing or related discipline \r\t
    • \t5-7 years of dedicated digital marketing experience at an agency or corporation\r\t
    • \tDeep understanding of entire digital marketing mix and tactics and how to align with business growth targets and marketing automation processes \r\t
    • \tExperienced in Adobe Experience Manager, Marketo and SFDC or similar tools\r\r

      WE VALUE

      • Proven track record in delivering measured results through planning, managing, executing broad based digital initiatives.
      • \tStrong writing, verbal and presentation skills
      • \tBroad digital marketing channel experience with strong business knowledge
      • \tCreative solutioning the ability to understand business objectives and translate them into digital solutions
      • \tUnderstanding of brand guidelines and how to ensure projects bring the brand to life in inspiring ways.
      • \tAnalytic orientation, experience with digital analytics tools including social
      • \tUnderstanding of agency capabilities and process
      • \tAbility to look beyond a single business unit or region.
      • \tAbility to work as a team in a matrixed organization, take direction and move forward.
      • \tProject management skills

        HBTMKTG

        Additional Information
        • JOB ID: req230263
        • Category: Marketing
        • Location: 715 Peachtree Street, N.E.,Atlanta,Georgia,30308,United States
        • Exempt