6 days old

Global Marketing Automation and Execution Specialist

Pune, MH 411030

Deploys Pall€™s marketing automation program Marketo to drive engagement and funnel growth.  This includes operational implementation and testing of lead-generation programs, lead-nurturing programs, lead scoring, and automated communications programs globally.
Is assigned projects to executes marketing automation operations through marketing technology systems (Marketo & SAP C4C) to help realize the business objectives.  The specialist is also responsible for keeping the lead flow processes moving efficiently between all of systems.
Partners with peers to ensure contact and lead data is accurate, complete and accessible. Contributes to and maintains marketing plans and quarterly marketing calendar.
Guides teams on best practices for building integrated journeys and launching digital marketing campaigns. Heavily partners with our CRM, Digital, IT and marketing teams to strengthen the omni-channel strategy roadmap.

Key Responsibilities

  • Owns digital marketing best practices and standards within the organization, including Reporting.
  • Assists in the deployment of content assets, banner ads, paid media programs and digital experiences that are part of marketing campaigns
  • Identifies opportunities for applying new technologies, digital products and services to online campaigns
  • Improves and iterates on existing lead generation programs and partners, funnel processes and efficiencies.
  • Designs, pilots, launches and reviews attributed Demand generation campaigns (with TM peers)
  • Works with Global Transformative Marketing team to provide advice & guidance to extend, amend or stop digital marketing activities based on results, recommend corrective actions and improvements when necessary
  • Supports the execution of digital marketing programs/campaigns across various marketing tech stack, specifically; C4C, SAP, On24 and relevant plug-ins.
  • Organizes and provides data for analysis for continuous improvement on quality and efficiency of campaigns.
  • Manages contact database, imports new lists, contacts enrichment, data hygiene

    Minimum Qualifications:

    • Undergraduate/Bachelor€™s degree or equivalent experience in a B to B marketing role.
    • Experience level: 1 - 3 years.
    • Prior or current experience working in marketing automation operations.
    • Demonstrated success in a PMO role or significant responsibilities independently managing projects 
    • Work experience preferably in the domain of Marketing & Communications/Marketing Technology/Martec.
    • Demonstrated experience in launching digital marketing campaigns and partnering with CRM, Digital, IT and marketing teams to build or strengthen omni-channel strategies

      Position Competencies:

      • Hands-on, collaborative, flexible and motivational approach
      • Ability to oversee and execute multiple projects simultaneously while driving aggressive targets & deadlines.
      • High attention to detail with focus on accuracy and speed
      • Resourcefulness in solving problems
      • Strong client service and teamwork orientation
      • Excellent people skills and an upbeat and enthusiastic attitude.
      • Strong work ethic
      • Superior professionalism and judgement
      • Thinks like customers and help guide teams on best practices for building omni-channel
      • Strong written and verbal communication skills

        Other Requirements (Good to have but not mandatory)

        • Possesses the ability to understand, develop, or edit HTML/CSS & JavaScript for email, landing pages & web pages. Having an Computer Science, Management background/experience is a plus.
        • Fundamental knowledge of Google analytics
        • Experience of working in a global team

          Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The €œEEO is the Law€ poster is available here.","industry":"Biotechnology


Posted: 2020-05-21 Expires: 2020-06-20

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Global Marketing Automation and Execution Specialist

Pune, MH 411030

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