6 days old

Global Market Manager, Patient Monitoring

Boulder, CO 80305
Global Market Manager, Patient Monitoring


Boulder, Colorado, United States

Requisition #:


Post Date:

Mar 18, 2020

**Careers that ChangeLives**

Minimally Invasive Therapies Group strives to enable earlier diagnosis, better
treatment, faster complication-free recovery, and enhanced patient outcomes
through less invasive surgical solutions. RESPIRATORY, GASTROINTESTINAL INFORMATICS (RGI)offers a complete line of
solutions that spans the continuum of care.
We help with early detection and treatment of diseases, and reduce
complications to accelerate recovery from patient conditions. We focus on expanding
global access to our therapies that improve clinical outcomes for
gastrointestinal diseases and cancer, and patients with respiratory

The Global Market
Manager, Patient Monitoring provides effective marketing management for the
fast-growing INVOS cerebral oximetry product portfolio within the Patient
Monitoring business unit. The primary
aim of this role is to develop, implement and monitor a commercial marketing
plan that will help drive accelerated global adoption of this critical
monitoring technology.

This role reports to
the Director of Global Marketing for Perioperative Complications within the
business, working also in close partnership with regional marketing leads, our
Market Development organization and global cross-functional teams.

**A Day in the Life**

Think strategically and drive marketing
excellence within the global product category.
More specifically:


+ Developmentof key commercial market strategies, including pricing strategies, competitivestrategies, launch strategies, branding, and support of regional campaigns

+ Workswith cross-functional teams, with input from Regional marketing partners to develop,communicate and execute a marketing plan, including any product launches

+ Ensuresproper segmentation of target audience and unique value proposition isidentified and resonates with customer segment

+ Responsiblefor timely and frequent communications to the Regional Marketing teams on bestpractices, implementation strategies and tactics to increase market penetration

+ Createsrelevant sales assets as needed, collaborates with digital marketing team onstrategy and execution, including demand generation campaigns

+ Worksin conjunction with entire Patient Monitoring Global Marketing team to alignstrategy with evolving healthcare dynamics in the global marketplace


+ SupportMarket Development team by partnering on market development program strategyand creating regional hand-offs

+ Keepabreast of key market drivers, trends and changes in the competitivecommercial landscape

+ Maintaincontact with regional marketing partners to stay abreast of changing customerneeds

+ Collaborateswith Global Marketing Medical Affairs to develop and commercializeclinical/economic evidence


+ Workswithin organization to develop product launch methodology for new launches,including within OEM partner integration

+ Developsmessaging and creative, including agency management

+ Productmanagement of entire in-market INVOS portfolio, including workingcross-functionally to improve forecast accuracy, ensure adequate productsupply, disposition and address customer complaints, disseminate importanttechnical knowledge and provide recommendations on road mappingobsolescence strategies


+ Salestraining - Partners with Global Sales Training department to develop andimplement sales training curriculum and content for Regional teams

+ Partnerwith Customer training Work with Global Sales Training and ProfessionalClinical Education (i.e. PACE) to develop and implement product training,in-servicing clinical education programs

**Must Have: Minimum Requirements**

+ Bachelors degree required

+ Minimum of 4 years of marketing experience, or advanceddegree with a minimum of 2 years of marketing experience

+ Ability to traveldomestically and internationally, as needed (estimate job will require 25%to 50% travel).

**Nice to Have**


+ Experiencewithin the hospital patient monitoring and operating room technology industries

+ Previous sales or commercialmarketing/market development experience

+ Thoroughunderstanding of executional aspects of marketing: advertising and promotionprogram management, packaging, product positioning, lifecycle management andpricing

+ Workingunderstanding of financial documents- Income statements, expense budgeting,financial decision-making methods

+ Workingknowledge of manufacturing process, planning and logistics

+ Experiencein a high-performance consulting or strategic planning environment demanding asophisticated approach to understanding financial/market models, competitivetrends and business impact

+ Strategicagility and structured thinking, intellectual curiosity is a must. Ability to turn detailed data analyses intosuccinct, useful strategic insight

+ Abilityto achieve results by working cross-functionally and collaboratively across amatrix organization, including scoping and managing projects withcross-business unit teams

+ Self-starter,comfortable taking initiative and leading/project managing multiple projects atonce

+ Strongwritten and oral communication

+ Strongproject management skills and tangible experience achieving results

+ Excellentcommunication skills

**About Medtronic**

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


Posted: 2020-03-24 Expires: 2020-04-26

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Global Market Manager, Patient Monitoring

Boulder, CO 80305

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