1+ months

Global Brand Manager Consumer Health Care

Basel, BS 4051

Abbott Established Pharmaceuticals (EPD) is looking for an

Global Brand Manager Consumer Health Care

for its global Pharma Division Headquarter based in Allschwil- Basel.

As Part of Abbott EPD`s global Marketing team, you define the business/marketing strategy for 3-4 Gastroenterology Key Brands/Branded Generics (Rx, OTC), implement the marketing plan and tactics, and provide appropriate support to affiliates to assure the commercial success of assigned Gastroenterology products/portfolio.


  • Create an annual and long term insights driven brand plan/portfolio plan with the involvement as appropriate of all key stakeholders. The plan should identify future trends and address all key issues, CSFs, and execution steps.
  • Develop the portfolio strategy and global brands guidelines, sales forecast/positioning and messaging/pricing strategy/ promotional and communication material/etc.)
  • Assess the needed resources to achieve the objectives, propose a marketing spending plan and optimize the available resources (confirmed budget).
  • Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand / portfolio.
  • Design, plan and organize execution of key marketing programs marketing programs for the brands / portfolio including digital and multichannel customer engagement.
  • Create monitoring mechanisms to monitor execution of marketing programs.
  • Communicate and align local marketing and sales teams to implement the marketing programs.
  • Coordinate the execution of brand strategy for Product/Portfolio at area and affiliate level.
  • Lead the Brand Team - Collaborate and coordinate the efforts of all internal stakeholders in supporting the marketing, medical, manufacturing, regulatory and legal product initiatives/challenges.
  • Conduct market insight/market research programs to answer key questions posed by the brand/portfolio.
  • Build an insight driven Brand/Portfolio expansion plan.
  • Drive product and brand extensions to properly enhance the coverage of the category and brands.
  • Drive new brand launch plans within assigned group of products and define roll-out priorities.
  • Preparation of monthly reports for TA Director for Product/Portfolio including review presentations, monthly highlights, and other ad-hoc reports, presentation as appropriate.


    • University degree (ideally Science and/or Business) with a preference to be complemented by MBA or post graduate marketing qualification


      • +8 years of a managerial pharmaceutical marketing experience.

      • Well established experience in OTC brand management is a must, ideally in above mentioned therapeutic areas
      • Regional and/or Global experience is an asset within Marketing and sales in the BGx space and within RX to OTC switch
      • Emerging Markets experience is an asset.
      • Experience in above the line communications i.e. TVC, DTC Digital communications is an asset.
      • Excellent english languages skills. Any other language is an asset

      • Strong Customer Focus with proven Leadership resposnisbilty within a Matrix Organization
      • Digital knowledge and understanding of how to communicate in multi channeled environment
      • Impact & Influence - ability to influence teams without direct management


        • Strong problem-solving skills, ability to synthesize data and draft story boards
        • Background or experience working in a corporate reporting role preferred
        • Expertise in working with and analyzing various Pharmaceutical databases preferred, e.g., IMS
        • Strong stakeholder management skills
        • In-depth knowledge of PowerPoint
        • Ability to handle pressure in a dynamic environment
        • Ability to handle complex and diverse business situations
        • Strong project management skills to ensure smooth execution

          Overall we are looking for a strong, dynamic and outgoing personality that is capable in leading internal and external partners in all kind of cultures and countries and has talent to self-develop in the future.

          Do you like the sound of this job and think you’ve got what it takes?

          Then send us your CV today. We look forward to receiving your online application as pdf.

          We are an equal opportunity employer and value diversity at our company.

          We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

          ","title":"Global Brand Manager Consumer Health CareDivision: EPD Established Pharma
          Travel: Yes, 25 % of the Time
          Medical Surveillance: Not Applicable
          Significant Work Activities: Not Applicable


Posted: 2019-12-09 Expires: 2020-02-07

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Global Brand Manager Consumer Health Care

Basel, BS 4051

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